Hotels provide retail operations primarily for guest convenience and satisfaction, and
are, in general, only a small part of total hotel revenue. Of the properties in the
Trends® in the Hotel Industry database of PKF Hospitality Research, LLC (PKF-HR) that
reported retail sales and expenses, retail sales made up just 0.9 percent of total hotel
revenue in 2012. Retail operations vary greatly depending on the type of hotel. The
retail department at large full-service, resort and convention hotels often includes
clothing stores, gift shops and newsstands. Limited-service, select-service, and
extended-stay properties frequently operate just a kiosk or mini-mart located next to
the front desk that sells items mainly for the guest's convenience, such as snacks,
drinks, and microwavable food.