ITB Berlin 2026: Hotel booking lead time increases 14% compared to last year, according to RateGain’s data
Berlin hotel bookings for ITB 2026 show travelers planning 84.75 days ahead versus 74.4 days last year, with ADR rising to €146.86.
News
This is How Your Customers Think About Your Customer Service in 2026
Survey of 2,000 US consumers reveals 42% experienced more bad service in 2026 than previous years, with 66% willing to switch companies over poor service.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
A visit from an A-list celebrity to a hotel can send demand soaring by as much as 142%
Simonstone Hall in Yorkshire saw 142% demand spike after hosting A-list cast, with owner Jake Dinsdale sharing insights on leveraging celebrity stays.
Hoteliers' Voice - Whittlebury Park on profiling, personalisation and targeting the right market
Bradley Spillman discusses how Whittlebury Park uses data and digital tools to market three distinct business lines while expanding into new segments like families.
Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
New Jumeirah Campaign Illuminates the Beauty of Arabian Hospitality in Cinematic Tribute
The 90-second film features Emirati poet Shamma Al Bastaki and director Emmanuel Adjei, using light as a metaphor across Jumeirah's global portfolio.
The Mille Club: Potato Chip Pricing Lessons
For those who have not followed our writing, the Mille Club refers to properties with rates over one thousand dollars, pounds or euros, with the ‘mille’ picked up from the Italian language. The Mille Club’s premise is that guests at this level are looking for an incredible experience rather than mere accommodations. Instead, hoteliers’ offerings compete for guests independent of location, making comp sets typically geographically derived moot. With great rate comes great expectations…
By Larry Mogelonsky and Adam Mogelonsky
HSMAI Celebrates 69th Annual Adrian Awards
The ceremony honored 500+ industry leaders with Platinum winners across Paid, Earned, Owned, and Multi-Channel marketing categories.
Aimbridge Hospitality Earns Multiple Wins at 2025 HSMAI Adrian Awards for Marketing Excellence
-Aimbridge Hospitality, the world’s leading global hospitality management company, is pleased to announce that its in-house marketing agency, Second Wave, recently received prominent recognition by the Hospitality Sales and Marketing Association International (“HSMAI”) for its marketing excellence. Second Wave earned two "Best of Category" awards, three Silver Adrian awards, and one Bronze Adrian award at the 2025 Annual Adrian Awards, the premier global travel marketing awards competition celebrating the creativity, impact, and innovation that define the hospitality industry.
LodgIQ Partners with Paris's Boutique Hotel Une Autre Chambre to Enhance Guest Engagement and Revenue
LodgIQ, a leader in hotel data intelligence and revenue optimization, today announced a new partnership with the four‑star boutique hotel Une Autre Chambre in the Marais district of Paris. The collaboration will integrate LodgIQ's platform to support Une Autre Chambre in advancing its guest experience strategy and unlocking new revenue opportunities through better demand forecasting and personalized upsell offers.
Why Scoring Hotel Image Quality Matters More Than Ever
Visual content has become one of the most decisive factors in hotel distribution. Long before a traveler compares prices or reads reviews, they form an impression based on images. Photos communicate trust, set expectations, and strongly influence whether a property is shortlisted or ignored.
Something is changing in hotel tech and pricing is at the center of it
It’s 8:17 in the morning. You’ve already checked arrivals, glanced at occupancy, answered a question from reception, and flagged a maintenance issue — all before your first coffee is finished. Somewhere in between, you’re also expected to make pricing decisions that will shape your property’s revenue.
By Ewa Gabara, Content Marketing Strategist, RoomPriceGenie
What You Must Take Away from Marriott-Google AI Direct Booking
The 2026 Marriott-Google AI integration bypasses OTAs by enabling direct bookings through natural language search, requiring hotels to digitize all services or become invisible to AI agents.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Sojern’s 2026 State of Destination Marketing Report: Measuring Economic Impact Ranks as DMOs’ Top Priority Amid AI Disruption
Study of 350+ DMOs finds economic impact measurement now tops traditional metrics like visitation as organizations face budget pressure and AI disruption.
More Than a Meeting Place: Why 80% of Wingspread’s Groups Come Back
There are venues that host meetings.
By Cory Falter, Partner, Lure Agency
2025 Holiday Crown: Lumina Resort Wins Instagram Christmas Tree Contest
Lodging Interactive's annual contest raised $1,500 for The Healing Place of New Hanover County through hotel social media engagement.
Raffles Hotels & Resorts Unveils ‘The Butler Did It Collection,’available Exclusively At Printemps
The collection, featuring items from Globe-Trotter, Frette, and Christofle, will be available through March 2026 and previews Raffles' broader retail expansion planned for fall 2026.
Traveller Review Awards 2026 Celebrate 1.81 Million Partners Worldwide and Reveal the Most Welcoming Destinations for the Year Ahead
Based on 370 million verified reviews, Italy leads with 214,666 award recipients while camping sites and villas showed the highest 15% year-over-year growth.
Give the Right To Be Right: Free Will, Algorithms, and How Hotels Can Design Real Choice
The author argues hotels can increase direct bookings and guest satisfaction by designing experiences that create perceived autonomy despite algorithmic influence shaping travel decisions.
By Gaspard Bizeul, EHL MGH graduate, HFTP
Influence Society Unveils SOCIETIES 2025. A Visionary Annual Publication Defining the Next Chapter in Hospitality Branding
The 60-page publication emphasizes emotional branding and storytelling over AI-driven efficiency as the new competitive advantage for hotels.
Check-In, Clock-Out: Hospitality That Moves With the Nomad Lifestyle
The HFTP award-winning analysis explores how hotels must adapt with flexible services, community spaces, and membership models to capture the $120,000+ income digital nomad market.
By Bo Frederique van den Bosch, MSc student in Global Hospitality, HFTP