The shift to storytelling-driven hospitality reflects rising guest expectations for authentic, immersive experiences rooted in place and history.
GBTA-ALTOUR study of 168 travel managers reveals 32% report stricter policies today, with 64% interested in AI-generated policy explainers to improve compliance.
The article argues businesses should help customers achieve aspirations rather than just deliver services, citing examples from fitness equipment to Disney parks.
Hotels are creating book-themed packages and programming as 55% of travelers consider literary-inspired trips, with brands like Loews adding curated reading lists.
Industry expert explains why vendors fail at hotel sales: they pitch to people without authority, lead with features over business problems, and ignore hospitality's complex decision hierarchy.
Bradley Spielman from Whittlebury Park explains how the hotel uses guest personas and targeted CRM data to market effectively across golf, spa, events, and motorsport audiences.
GCSTIMES promotes their sustainable key cards as part of hotels' digital detox programs that encourage guests to disconnect from devices.
Hyatt expands its award chart from three to five redemption levels per category while maintaining fixed point thresholds instead of moving to dynamic pricing.
Reviews directly influence Google and OTA ranking algorithms through volume, ratings, freshness and response activity, creating a cycle where better reputation drives more visibility and bookings.
Hotels lose significant revenue when staff fail to convert phone inquiries into direct bookings, missing opportunities to avoid 10-25% OTA commissions.
Hospitality leaders discuss treating phone calls as revenue opportunities rather than cost centers, using unified guest data to boost direct booking conversion.
Berlin hotel bookings for ITB 2026 show travelers planning 84.75 days ahead versus 74.4 days last year, with ADR rising to €146.86.
Survey of 2,000 US consumers reveals 42% experienced more bad service in 2026 than previous years, with 66% willing to switch companies over poor service.
Simonstone Hall in Yorkshire saw 142% demand spike after hosting A-list cast, with owner Jake Dinsdale sharing insights on leveraging celebrity stays.
Bradley Spillman discusses how Whittlebury Park uses data and digital tools to market three distinct business lines while expanding into new segments like families.
The 90-second film features Emirati poet Shamma Al Bastaki and director Emmanuel Adjei, using light as a metaphor across Jumeirah's global portfolio.
For those who have not followed our writing, the Mille Club refers to properties with rates over one thousand dollars, pounds or euros, with the ‘mille’ picked up from the Italian language. The Mille Club’s premise is that guests at this level are looking for an incredible experience rather than mere accommodations. Instead, hoteliers’ offerings compete for guests independent of location, making comp sets typically geographically derived moot. With great rate comes great expectations…
The ceremony honored 500+ industry leaders with Platinum winners across Paid, Earned, Owned, and Multi-Channel marketing categories.
-Aimbridge Hospitality, the world’s leading global hospitality management company, is pleased to announce that its in-house marketing agency, Second Wave, recently received prominent recognition by the Hospitality Sales and Marketing Association International (“HSMAI”) for its marketing excellence. Second Wave earned two "Best of Category" awards, three Silver Adrian awards, and one Bronze Adrian award at the 2025 Annual Adrian Awards, the premier global travel marketing awards competition celebrating the creativity, impact, and innovation that define the hospitality industry.
LodgIQ, a leader in hotel data intelligence and revenue optimization, today announced a new partnership with the four‑star boutique hotel Une Autre Chambre in the Marais district of Paris. The collaboration will integrate LodgIQ's platform to support Une Autre Chambre in advancing its guest experience strategy and unlocking new revenue opportunities through better demand forecasting and personalized upsell offers.