Accor and H World Group will give their combined 430 million loyalty members cross-access to each other's properties and select benefits across China, Europe, and the Middle East starting in 2026.
Pullman Hotels launches a new global brand campaign centered on human connection and cultural exchange, supported by the Pullman xChange event in Paris and a pipeline of 60+ new properties targeting 200+ hotels within five years.
The Standard, Brussels becomes the first Hyatt-affiliated hotel in Belgium, allowing World of Hyatt members to earn and redeem points at nearly the full Standard portfolio.
Alila Kothaifaru Maldives earns TripAdvisor Travellers' Choice 2026, placing it in the top 10% of hotels globally, backed by guest praise for marine experiences, dining, and personalized service.
The HMA named winners across seven categories at its 2026 ceremony, recognising UK hotel marketing campaigns spanning AI content, social media, partnerships, and conservation-linked brand storytelling.
Langham Hospitality Group adds Michelin-starred chef Michel Roux Jr. to its "Langham Luminaries" roster, leveraging his decade-long consultancy at The Langham, London to anchor the brand's global "Your Story. Our Legacy." campaign.
EDITION Hotels launched a six-episode mini-drama filmed across its three Greater China properties, marking the brand's 10th anniversary in the region and the opening of The Dali EDITION.
Club Med launches a four-episode YouTube documentary series showcasing the people and decisions behind its resort operations, timed alongside a wave of new openings across Asia, Africa, and the Middle East.
BWH Hotels launches a dedicated upscale and luxury global sales division with nine regional leaders covering the US, Canada, and Europe to target high-yield corporate travel sectors.
Avani Hotels & Resorts launches a global reading programme across 15 properties, featuring curated book lists, in-hotel book corners, author events, and destination-themed activations.
Skyscanner renames its Hotels tab to "Stays," reflecting a portfolio of 3.5M properties including hostels, campsites, and unique options, driven by Gen Z and Millennial demand for experience-led accommodation.
TRIBE launches a limited-edition double LP, NEW GROUNDS, and vinyl listening stations across hotels in Paris, London, Düsseldorf, and Budapest, partnering with local record stores to position hotels as cultural destinations.
A Marriott Bonvoy survey of 1,731 APEC travelers finds 66% participate in hotel loyalty programs, with engagement shaped by three distinct mindsets: Loyalty Strategists, Value Optimizers, and Experience Seekers.
Marriott Bonvoy Boutiques launches Design Shop, a hotel-inspired home décor line anchored by W Hotels and Westin collections, with JW Marriott and destination-themed drops planned for late 2026.
Centara introduces signature touchpoints including sleep rituals, family activities, and local cultural collaborations across its Thailand-based hotel portfolio.
Four Seasons unveils 2028 private jet journeys featuring new hotels in Cartagena, Puerto Rico, and Venice with luxury expedition packages.
The partnership creates a hostel alliance spanning 8,000+ beds across Europe, UK and India, targeting growing demand from multi-destination travelers.
The new B2B program offers 10%+ discounts for stays over eight nights across 117 European properties, targeting the 45% business traveler segment.
The partnership launches in seven markets including France, Germany, and UAE, allowing ALL Accor members to earn points on Uber rides and deliveries.
The two-day event at Henry B. Gonzalez Convention Center features keynotes, 28 breakout sessions, and pre/post workshops for hospitality commercial professionals.