New Jumeirah Campaign Illuminates the Beauty of Arabian Hospitality in Cinematic Tribute
The 90-second film features Emirati poet Shamma Al Bastaki and director Emmanuel Adjei, using light as a metaphor across Jumeirah's global portfolio.
Press Releases
HSMAI Celebrates 69th Annual Adrian Awards
The ceremony honored 500+ industry leaders with Platinum winners across Paid, Earned, Owned, and Multi-Channel marketing categories.
Aimbridge Hospitality Earns Multiple Wins at 2025 HSMAI Adrian Awards for Marketing Excellence
-Aimbridge Hospitality, the world’s leading global hospitality management company, is pleased to announce that its in-house marketing agency, Second Wave, recently received prominent recognition by the Hospitality Sales and Marketing Association International (“HSMAI”) for its marketing excellence. Second Wave earned two "Best of Category" awards, three Silver Adrian awards, and one Bronze Adrian award at the 2025 Annual Adrian Awards, the premier global travel marketing awards competition celebrating the creativity, impact, and innovation that define the hospitality industry.
Raffles Hotels & Resorts Unveils ‘The Butler Did It Collection,’available Exclusively At Printemps
The collection, featuring items from Globe-Trotter, Frette, and Christofle, will be available through March 2026 and previews Raffles' broader retail expansion planned for fall 2026.
Traveller Review Awards 2026 Celebrate 1.81 Million Partners Worldwide and Reveal the Most Welcoming Destinations for the Year Ahead
Based on 370 million verified reviews, Italy leads with 214,666 award recipients while camping sites and villas showed the highest 15% year-over-year growth.
Hospitality Net Announces Exclusive Global Syndication Partnership with "Not Done with Sloan Dean" Podcast
The podcast features weekly interviews with top hotel executives including CEOs from Marriott, Hilton, and Accor, focusing on challenging operational discussions.
Cheval Collection hails growth after loyalty launch
Cheval Collection exceeded loyalty enrollment targets by 40% in six months and achieved revenue benchmarks ahead of schedule through GHA DISCOVERY.
Marriott Bonvoy Recognized as the World's Leading Hotel Loyalty Program by The Points Guy
The Points Guy Awards selected winners through expert panels evaluating programs on value delivery, with Marriott Bonvoy adding citizenM and Outdoor Collection brands in 2025.
Global Hotel Alliance Delivers Outstanding 2025 Results, Marking Another Year of Remarkable Growth
GHA DISCOVERY loyalty program reached $3.2B revenue in 2025, driven by 25% membership growth and strong international leisure demand from US and UK travelers.
Hotels.com Get a Room 2026 Forecast: Searches Skyrocket 445% for Summer’s Total Solar Eclipse
Hotels.com data reveals travelers are booking eclipse destinations 18 months early, with some locations seeing 445% search increases.
Hospitality Creator Summit to Launch at HITEC 2026, Ushering in a New Era of Influence and Innovation for the Global Hospitality Industry
The invite-only event launches June 15, 2026, featuring The Creator Lab for real-time content production on the HITEC show floor.
Why We Gather: Hilton Reveals Behavioral, Emotional and Cultural Drivers Defining 2026 Meetings and Events
Hilton's research of 3,000+ attendees across the US, UK, and India reveals that 84% want to bring their authentic selves to work events, while 67% feel less engaged without proper downtime.
Choice Hotels International Launches New Global Campaign Centered on Travel Values
Choice Hotels partners with Keegan-Michael Key for its third consecutive year to launch a multi-channel campaign across TV, digital, and social platforms through 2026.
KAYAK Predicts: Well-th trips, next gen destinations, and small-town escapes to define travel this year
KAYAK, the world's leading travel search engine, has dropped its 2026 'What the Future' (WTF) Report, offering a look at the destinations and travel behaviors that will shape the year ahead. Along with exclusive community data from TikTok, the report focuses on the places and patterns that matter before they become mainstream news. In its second edition, the WTF report uses billions of KAYAK user queries to spotlight overlooked destinations offering lower prices, fewer crowds and more flexibility.
ALL Accor unveils the 8 trends set to redefine experiential travel in 2026
Accor's study of 4,300 travelers across nine countries reveals eight emotion-driven travel trends for 2026, with 25% wanting searches to start with mood rather than destination.
Millennium Hotels & Resorts and IHCL Join Hands on a Global Loyalty Partnership
The partnership connects MyMillennium's 145+ hotels with Taj InnerCircle, offering members reciprocal 10% discounts across both global portfolios.
Millennium and IHCL
W Hotels Introduces a New Season of Hotel Tales: a Global Storytelling Series Spanning Music, Taste, Culture, and Connection
W Hotels launches Hotel Tales season two featuring celebrity collaborations at five properties across four continents, promoting newly transformed and opened locations.
Will AI Kill Your Brand? 8 Shifts to Build Winning Brands in the AI Era
A marketing agency outlines strategic shifts brands need to make to remain competitive in an AI-driven landscape.
HSMAI Announces 2025 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization, and Distribution
The 25 honorees represent major hotel brands and companies, with recognition ceremony set for February 2026 at New York Marriott Marquis.
HSMAI Europe Announces Strategic Partnership with TrustYou for 2026–2027
TrustYou will sponsor HSMAI Europe's Commercial Strategy Conference for two years and provide guest intelligence data insights across European events and educational programs.
HSMAI (USA) and TrustYou