The Eastern Best Western | Best Western International has a toehold in the Middle East. To get its feet firmly under the sand, the company has enlisted the help of Zainal Mohebi Group (ZMG), a conglomerate with its headquarters in the emirate of Dubai. ZMG is to manage and oversee the development of three-star and four-star Best Western hotels in the region and expects to be spending more than Dh2 billion (roughly US$545 million) in the process over the next ten years. The first property to open, in February 2009, will be the US$55 million 220-room Best Western Residences in the Bur Dubai district of Dubai. Locations elsewhere in the United Arab Emirates and in Saudi Arabia, Kuwait, Bahrain, Oman and Qatar are on the list of initial targets.