Jason Baer has been appointed as Director of Sales and Marketing at Hyatt Regency Huntington Beach Resort and Spa
Baer most recently served as Director of Sales and Marketing at Hyatt Regency Maui Resort and Spa, where he led the team to three consecutive years of record-breaking group room nights. He played a vital role in the resort's recovery following the Lahaina wildfires, helping to preserve brand stability and sustain revenue during a challenging period. Baer's tenure was marked by forward-thinking digital campaigns that leveraged social media, influencer partnerships and data-driven strategies to drive direct bookings and significantly boost the resort's presence on Hyatt.com. In addition, he fostered meaningful community partnerships with local vendors, farms and restaurants, strengthening the resort's ties to the Lahaina community and enhancing its reputation as a cornerstone of the area.