PwC Consumer Sentiment Survey - Summer 2024
A consumer spending revival may be on its way for the second half of 2024. Favourable economic indicators, combined with the highest consumer sentiment in three years, could fuel a more positive finish to the year for some retailers. While there’s an intention for more spending, the majority of consumers are planning cutbacks. So where will consumers prioritise spending? And how can retail and leisure operators prepare for the Golden Quarter?