Alila Resorts of California has appointed Daniel Strawn as Director of Business Development. In this role, Strawn will lead leisure business development strategy across Alila Ventana Big Sur, Alila Marea Beach Resort Encinitas, and Alila Napa Valley, building on recent successes and further strengthening the brand's position within the luxury leisure marketplace.Strawn brings more than a decade of luxury hospitality experience to Alila, with a proven track record of commercial leadership and client relationship excellence. Most recently, he served as Director of Leisure Sales at Montage Healdsburg, where he played a key role in launching the Harvest Home Residences and exceeded year-over-year revenue goals through targeted trade partnerships and innovative sales activations.Prior to Montage, Strawn spent eight years at The Phoenician, a Luxury Collection Resort in Scottsdale, Ariz., holding progressive leadership roles across operations and sales. In 2018, he was recognized as Manager of the Year for his leadership during the resort's $400 million renovation and its high-profile transition from Starwood to Marriott. He began his career at Island Hotel Newport Beach, where he helped establish the hotel's in-house reservations and front-of-house operations teams.Outside of work, Strawn and his husband, Matthew, share a passion for travel, great wine, and international adventures often planned around visits to iconic theme parks. Their dog, Molly, completes the family.