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Scott Eddy has been appointed as Director of Hospitality Storytelling and Brand Strategy at GAIN - Growth Advisors International Network

The hospitality brands we work with are navigating extraordinary change - AI is reshaping how travelers discover them, social platforms are evolving faster than most marketing teams can adapt, and the ... AI is changing visibility. Social media is changing consumer behavior. Search is changing. Attention spans are changing. The next generation of travelers thinks completely differently.

GAIN - Growth Advisors International Network
Opinion Article Sales & Marketing

Nobody gets bypassed - Agentic commerce was supposed to route around the OTAs. Google's partner list routes straight through them

Agentic AI arrives, the traveler asks an agent, the agent books direct, and the intermediary that has taxed hotel distribution for twenty years finally gets cut out. ... Booking is building the in-house agent that keeps its own travelers in. Both are re-intermediation. Both add a layer that was not there in 2025.

Markus Busch
By Markus Busch, Editor/Publisher, hospitality.today
Ad Tambourine One
All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.
Tambourine
Ad Be seen. Be trusted.
Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.
Hospitality Net
Opinion Article Sales & Marketing

The 27% Problem Hiding Inside America’s New Cookie Laws

It was the signature of a broken consent infrastructure, and it was quietly distorting their campaign data, teaching their AI bidding algorithms to under-invest in their most valuable guests, and making ... This prevents over-compliance, the trap of applying European opt-in rules globally and unnecessarily restricting data collection from domestic US travelers where it is not legally required.

Influence Society
By Influence Society, Agency, Influence Society
Opinion Article General Management

Magnifica Humanitas — Impact Analysis on Humanity and the Hospitality Industry

partnerships: Hotels, restaurants, and travel platforms that use AI tools must now ask: Who built these systems, and under what conditions? ... Travel and hospitality marketing, amplified by AI personalization, shapes people's desires and self-perceptions at scale. This is a form of power that carries ethical responsibility. 6.

Terence Ronson
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Supplier News Technology

Sirma Showcases Connected AI for Real Hospitality Operations at HITEC 2026, San Antonio

Sirma Group will exhibit at HITEC 2026 in San Antonio (June 15-18), showcasing its Vela AI agent and Travel Hospitality 360 Connect framework for enterprise-wide operational intelligence. ... Sirma Group Holding (Sirma) , a European technology group specializing in enterprise digital transformation and AI, will bring its hospitality expertise and enterprise AI vision to HITEC 2026 in San Antonio

Sirma Group Holding JSC
San Antonio, United States