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CEO Perspective: Industry Outlook Improves, But Pressure Remains

AI Is Driving Demand – And Raising New Questions At NYU, some hotel leaders pointed to AI-driven investment as a contributor to economic growth and travel demand. That's not difficult to see. ... Many of those workers are staying in hotels, particularly in secondary and tertiary markets. In some places, AI is already creating measurable hotel demand.

The right to not have missed - Booking and Airbnb are buying a seat in agentic travel, and protecting the storefronts it erodes

Another layer slides in between the hotel and the guest, in the same years the optimists kept promising a layer would finally come out. The middle thickens. ... Being the hotel the assistant names is the contest. The bet they are both placing The bet was never about whether AI matters. Every org chart in travel already concedes that much.

Your Hotel Is Not Behind on AI. It Is Watching the Wrong Clock.

Two Decisions, and Most Hotels Make Them in the Wrong Order If you asked me where the money should go, I would tell you to stop treating investing in AI as one decision, because it is two, and most hotels ... What should a hotel invest in first when it comes to AI? The foundation before the applications.

Luxury U.S. Hotel Group Increases Monthly Time Savings To More Than 3,000 Hours With RobosizeME Automation

A U.S. luxury hotel group using RobosizeME automation surpassed 3,000 hours saved per month across finance, reconciliation, and back-office functions, exceeding its 600-hour target by 5x. ... Wilmington, Delaware – RobosizeME , a leading provider of AI-enabled workflow automation solutions tailored to hotel groups, today announced that a luxury-focused U.S. hotel group has surpassed 3,000

Five Vendors Worth Watching at HITEC 2026

Using AI and behavioral data, Laasie dynamically generates personalized rewards in real time — calibrated to individual guests rather than broad membership tiers. ... If your property type falls outside the clean lines of a traditional hotel, this is a vendor whose depth of experience in a niche market is worth your time. 3.

One Platform for Every Guest Touchpoint. How Hoteza Turns the Guest Journey Into Measurable Outcomes.

Hoteza argues that fragmented point solutions limit hotel performance, and that a unified guest journey platform connecting check-in, in-room entertainment, AI messaging, and upselling can lift RevPAR ... Hotels have adopted mobile apps, online check-in solutions, in-room entertainment systems, guest messaging platforms, digital signage, AI-powered chatbots, and countless other technologies designed to

Ethan Brown has been appointed as Head of Sales, US at Shiji Group

In this role, Ethan will lead Shiji’s sales strategy and expansion across the U.S. market, helping hotel groups modernize operations, unify technology ecosystems, and deliver more personalized guest ... Ethan sees significant opportunity for Shiji in the U.S. market, as hotel operators not only reevaluate their technology stacks but also take a fresh look at their vendor partnerships, seeking more modern

Colliers 2026 Hospitality Outlook on Market Trends, AI Adoption and World Cup Demand

Colliers' 2026 outlook projects flat U.S. hotel occupancy at 64.1%, modest ADR growth of 1.35%, FIFA World Cup demand boosts, and accelerating AI adoption across operations and revenue management. ... A few key takeaways include: The 2026 FIFA World Cup is expected to drive higher hotel demand and revenue across host markets, creating a temporary boost in occupancy and rates.

We're Measuring the Wrong Things: Andrea Monti on Innovation and Impact

When a hotel in Paris, Milan, Berlin or Shanghai runs at eighty-five or ninety percent occupancy every weekend, there is little reason to test something different. ... Prove it Monti's instinct for measurement extends to the biggest claim in the room. The story everyone tells is that AI will free staff from routine work and give them more time with guests.

PRIMESTAR signs pivotal new June SIX & Stay landmark hotel and stay project in Berlin city centre on its fourth anniversary

& Stay Warschauer Platz Berlin, poised to become the new flagship hotel of the brand with >350 keys combining hotel and stay concepts, scheduled to open in 2028. ... Guests will experience a fully digital and frictionless journey – from booking and WhatsApp-based check-in to AI-powered concierge services and smart in-room functionalities.