The goal of OTA1s has always been a one stop shop. Whatever ChatGPT-based travel planning toolkits they will have access to - Brand.com will also have, so the question is as it always has been, how to get Brand.com to stand out and entice guests enough to book directly. AI can have its shining moment here as well.
AI can certainly do a lot of things and holds great promises at various levels in business and tourism. But let's not kid ourselves - OTAs are way ahead of the game not only in providing great platforms to book on - UX, imagery, etc.
I spoke at a conference in Norway last week and had the privilege of attending a keynote by Terry Jones. He said something that really resonated with me: "AI is the new UI." In traditional UI, the focus is primarily on how users interact with a system.
Mexico’s Park Royal Hotels & Resorts announced today its partnership with Duetto, the hospitality industry’s leading software as a service provider of revenue strategy solutions.
Do the OTAs generate demand in hospitality? Absolutely. But are they the biggest driver in the decision-making process? That would be a different question altogether...
In my view, people who claim that the OTAs generate travel demand completely ignore the complexity of the Digital Customer Journey and its five phases Dreaming, Planning, Booking, Experiencing and Sharing/Retention. According to them, the customer Journey consists of a very simplistic "cast the hook" (marketing) and "catch the fish" (booking).
In May 2023, during their annual Expedia Connect event in Seattle, Expedia shared recent insights from this latest "Path to purchase" report, due for publication this summer. At the inspiration stage, for example, we see that OTAs are NOT the main online source.
Order pizza from your local restaurant and you'll likely tip on delivery. Use a food delivery service and you'll be given the choice to tip when ordering or on delivery. These examples cement a social norm: as a consumer, you have the choice to recognise - and reward - the service a person has provided to you.
No. They shouldn't. Tips are things we pay to a person who has helped us. In Europe it is to someone who has helped us beyond the usual. In the US it seems like the tip has replaced the salary. Asking for tips like this is like the resort fees, the green fees and all the other random fees that companies are adding in a way to give a false appearance of a lower price.
So hang on, the tip goes to hopper for making the booking and then charging commission to hotels on the other hand? Sounds to me like being married and having an affair same time.The Tip should go to the person providing the service.
This is an unpredictable environment for hotel marketers. And that unpredictability isn't going away any time soon. A savvy hotel marketer's resolutions put the focus on the things you can control so that you're well positioned when items outside your control occur.
In my view, the right way of doing digital marketing is leaning towards data in hand and proceeding to create successful strategies. For an effective digital marketing engine in the hospitality industry, hotel marketers must focus on a mix of:
In 2022 our industry was very lucky. The post-pandemic travel demand, fueled by sheer lockdown-induced restlessness, accumulated consumer savings to the tune of trillions of dollars plus government handouts to many trillions of dollars, has fueled the 2022 travel rush.
If there is one area in particular I would recommend hoteliers to focus in this year, it would be gathering zero-party and first-party data from customers. I mean, this should be a priority any given year, but third-party data is getting more difficult to gather since Apple ceased tracking customers on Safari and iOS platforms since 2021.
Hotel marketers can succeed in 2023 by honing messages around the key themes of value and experience, both of which are expected to resonate with high-end audiences seeking a much-needed getaway. For budget audiences, the message should also be about value, but digital marketing needs to carefully consider the channels used in 2023.
2023 will be the year that personalisation on the hotel website becomes more commonplace. Digital marketing hotel professionals will promote the hotel's revenue strategy in order to have a consistent approach on indirect and direct hotel booking channels.
Frontier Airlines, a budget airline based out of Denver, Colorado, announced an "all you can fly" promotion that offers pass holders unlimited domestic flights, including to Puerto Rico.
Airlines are in a better position to offer this type of promotion as they can recoup incremental revenue via additional fees for luggage, seat allocation and more. Hotels are not likely to be able to charge incremental fees for these types of services, at least not yet.
Unlimited stays? sounds like a great alternative to paying rent! And I guess that's the challenge... the headline offer is great (for PR and buzz) but the restrictions will need to be locked down.What I love about the unlimited-stay idea is it would require a hotel to ramp up revenue from ancillaries and attributes.
When researching a hotel online, travelers are looking for websites that immerse them in a destination and inspire them to book. With this in mind and building on their successful launch of La Colección Resorts by Fiesta Americana website, Posadas has once again partnered with Amadeus to create new custom websites across its 185 hotels and 9 brands.
With the presence of 30 community leaders, with their colorful traditional outfits that represent the cultural diversity of the different indigenous, Afro and mestizo peoples of Panama, the UNWTO and the ATP shared with the media the official details of the competition.
For five-star Hotel Caribe by Faranda Grand in Cartagena, Colombia, a member of Radisson Individuals, achieving 100% guest satisfaction through service excellence is a top priority. To reach this goal, management turned to Guesthub, a web-based guest experience management solution that facilitates everything guests may need along their journey — from reservation to review™ — and without the need to download an app.
A importância do gerenciamento da sua propriedade na indústria hoteleira nunca deve ser subestimada. Este é um dos meios mais efetivos para maximizar o lucro da sua empresa. Para isso, você deve estar ciente das estratégias mais efetivas para gerenciar sua propriedade na área hoteleira.
In my view this is a natural progression of leveraging an engaged audience to provide them with greater opportunities. Today most businesses are pursuing a program of amassing a database of contacts and associated behavior to grow their business and extend commercial value.
I have anticipated the major hotel chains to do try and monetize their huge website and mobile app traffic and loyalty membership data for quite some time now. In the past, the membership data was monetized primarily through the cobranded credit cards: Ex.
Curated experiences are always a tricky thing as what is curated today might not be tomorrow and there is a very blurry line between curated to truly benefit the customer vs enahnced curated experiences based on the algorythm pushing "curation".
Since 1995, Mills James has been delivering on-site AV services for boutique conference centers and high-end hotels across the United States. Today, its Hospitality Audiovisual Services Department is providing the same services to 22 resorts in Mexico. Salvador Bernal, Mills James Vice President of Hospitality, Mexico, will lead the operation from the company’s office in Cancun.
A importância de uma OTA (agência virtual de viagem) jamais deve ser subestimada no mercado hoteleiro. Elas oferecem as maneiras mais convenientes para os clientes buscarem e compararem preços de hotéis online. Isto é feito do conforto de suas casas, ou enquanto estão na estrada, na busca de um quarto.