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Opinion Article

Developing Hunting Reserves & Resorts in the Middle East Region: Key Success Factors

As global travel evolves, experience-led tourism is shaping the future of luxury and niche hospitality. While nature lodges and game reserves are long established in Africa, the Middle East region, though home to properties in natural settings, has not yet developed dedicated game or hunting reserves. This creates an opportunity to introduce carefully designed hunting and conservation reserves, anchored in thoughtful positioning, conservation-driven practices, curated experiences, and sustainable operating models.

Annie Bastin Fernandez
By Annie Bastin Fernandez, Associate Director, HVS Middle East & Africa, Dubai, HVS
Opinion Article

Luxury hospitality: towards a narrative with meaning and purpose

In recent years, and especially since the health crisis of 2020, the concept of sustainability has become increasingly important within the hotel industry. However, although this concept initially began to develop as an effort by companies to minimise the impact of their activity by reducing energy consumption or optimising resource management, it is now an essential element of their brand narrative. Especially in the luxury sector, where service is complemented by image and symbolic projection, sustainability has become an added value, a differentiating factor.

Xavier Reinaldo Virgili
By Xavier Reinaldo Virgili, Academic Researcher, Xavier Reinaldo Virgili
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Press Release

The Hotel Industry’s Go-To Sustainability Communication Guide Launches in 2nd Edition

With the EU Empowering Consumers for the Green Transition Directive set to come into force in 2026, clear and credible sustainability communication is no longer optional for hospitality businesses. In response to this shift, MAp Boutique Consultancy and Rupp Public Relations announce the release of the second edition of The Sustainable Hotel Handbook: Communication: a practical tool designed to help hotels avoid greenwashing, meet future legal requirements, and connect meaningfully with guests.

MAp Boutique Consultancy
Opinion Article

6 Innovation Insights to Tackle Hospitality Workforce Challenges

Hospitality faces some of the toughest workforce challenges, with one of the highest turnover rates in any industry. In this article, Cynthia Hansen, Managing Director of the Innovation Foundation, reflects in conversation with Inès Blal on how social innovation can help reimagine jobs, expand inclusion, and upskill the workforce. At the end, we’ll highlight six takeaways from social innovation that hospitality leaders can put into practice right away.

Inès Blal
By Inès Blal, Associate Professor, EHL
Opinion Article

The Luxury–Regeneration Paradox: Can the Two Coexist?

Luxury hospitality is entering a new era. No longer satisfied with offering indulgence alone, it increasingly embraces the language of restoration: guests are invited to take part in coral reef projects, rewilded landscapes, or collaborations with local artisans. The promise is alluring — a chance to indulge while also contributing to something meaningful.

Dr. Andreea Antonescu
By Dr. Andreea Antonescu, Visiting Professor, Les Roches Global Hospitality Education (Crans-Montana, Switzerland), Les Roches
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Press Release

AXIS Architecture + Design Completes the 1 Hotel Seattle Luxury Hotel Brand Conversion and Renovation

AXIS Architecture + Design, the noted and award-winning West Coast hospitality design, hotel renovation, multi-family residential design, and affordable housing architectural design firm, is proud to celebrate the completion of their latest luxury hotel renovation project: the 1 Hotel Seattle. Serving as both Design Architect and Architect of Record on the project in coordination with interior designers Studio Collective, the 1 Hotel Seattle represents AXIS’ latest addition to the firm’s already-extensive luxury hotel design and hotel renovation portfolios, and marks AXIS’ growing reputation for hospitality architectural design in the Pacific Northwest.

AXIS Architecture + Design
Seattle, Washington, United States