Advertisement

Opinion Articles

Opinion Article

The Hotel PMS Blueprint for Guest-Centric Hospitality

Today’s travelers are no longer content with one-size-fits-all service. They seek authentic, personalized experiences tailored to their individual preferences—and are willing to pay for them. In fact, a 2024 study of nearly 1,800 hotel guests found that 61% were willing to spend more for a custom-tailored stay. For hoteliers, this presents both a challenge and an opportunity: How can hotels consistently deliver high-touch, individualized service at scale?

Nicole Dehler
By Nicole Dehler, Vice President of Product Management, Stayntouch
Opinion Article

6 Creative Strategies to Increase Hotel Revenue

The hotel industry is facing a powerful mix of opportunity and pressure. Hotel guest spending on travel and associated expenses is projected to hit a record $777 billion, according to the American Hotel & Lodging Association. But costs are rising, staffing remains tight and many traditional revenue streams are feeling the squeeze. So what’s the smartest way forward?

Dhiraj "DJ" Singh
By Dhiraj "DJ" Singh, VP of Global Sales, Canary Technologies
Ad HITEC 2026
Visit HITEC 2026 in San Antonio!

HITEC is the center for the latest conversations on hospitality technology. Come and see the technology shaping the industry.
Hospitality Financial and Technology Professionals (HFTP)
Opinion Article

Segmentation Recommendation Engines as the Next Big AI Tool for Hotels

Customer segmentation has been critical from day one for the modern hotel industry. More recently, with numerous data sets being merged due to technological advances, brands are starting to get quite granular with their KYC (know your customer) in terms of understanding where guests are coming from (channels and geography), why they are selecting your property (leisure, corporate, conference and so on) and what their buying (packages, upselling offers, onsite ancillary spend or others).

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
Opinion Article

The Next Era of Hotel Technology: Agentic, MCP & Multi-Modal AI

Massive developments are happening in AI.  Just this week the popular Hotel Tech Insider innovation newsletter covered a story about Hyatt laying off 30% of it's US Call Center staff and we're seeing major tectonic shifts like this across the industry each week but most hotels are only just beginning to explore its potential. In many cases, individual hoteliers and staff are experimenting with tools like ChatGPT for writing content or answering questions. Some hotels have added basic AI features into their operations – think of voice-activated assistants in rooms or simple text chatbots on their websites that answer guest FAQs. Others use AI behind the scenes for tasks like summarizing guest feedback or generating reports. These early uses are valuable, but they barely scratch the surface of what’s coming.

Jordan Hollander
By Jordan Hollander, Co-Founder, Hotel Tech Report
Opinion Article

Don't overthink AI: Just do it.

I’m quite sure that one day someone asked “So… where do we start with this computer thing?” The answer was: anywhere. Some people opened Lotus 1-2-3 some people did graphic design, some wrote a letter. The point wasn’t the starting point, it was the fact we’d started. Generative AI is the same seismic moment, only faster and louder, and the “where do I start?” needs to change to “what’s next”.

Martin Soler
By Martin Soler, Partner, Soler & Associates
Ad Tambourine One
All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.
Tambourine
Opinion Article

Why Hoteliers are Embracing Next-Gen Tech AI, Augmented Reality

In today’s hospitality landscape, technology isn’t just a support function — it’s a strategic asset that’s transforming how hotel operators connect with guests and operate more efficiently. As an owner/ operator of 45 hotels across the U.S., we are witnessing an exciting evolution in hotel technology, and at the center of it all is artificial intelligence (AI).

Ted Jabara
By Ted Jabara, SVP Technical Services, Meyer Jabara
Opinion Article

The Financial Impact of Service Robots in Hospitality: An Employee-Centric Perspective

In recent years, the tourism and hospitality industry has undergone a rapid shift toward automation. One of the most visible aspects of this transformation is the emergence of service robots—machines that deliver room service, clean public areas, serve meals, assist with check-in, and even provide concierge services. While much of the discourse has focused on guest satisfaction and operational efficiency, a growing body of attention is now being paid to how employees perceive the financial implications of this technology—both in terms of their own income and the business outcomes for their employers.

Ahmet Vatan
By Ahmet Vatan, Visiting professor, Hotelschool The Hague
HN TV
Opinion Article

EHL Innovation Rewind: Thierry Teyssier on Privilege, Impermanence, and the Emotion at the Heart of Hospitality

At the EHL Open Innovation Summit in Lausanne, we spoke with Thierry Teyssier, Founder and CEO of Dar Ahlam and 700’000 heures Impact. Our conversation focused on the emotional essence of hospitality, why he sees privilege as more meaningful than luxury, and how impermanence can open the door to more human-centered guest experiences.

By Simone Puorto and Thierry Teyssier