Hoteliers, Stop Fearing AI - You're Missing the Real Opportunity
CHTA President argues AI enhances rather than replaces human hospitality, sharing practical implementation examples from Bay Gardens Resorts.
By Sonovnik Destang, President, CHTA
Opinion Articles
Blending Digital Tools With Personalized Service to Elevate the Guest Experience
The article examines strategic implementation of AI-powered personalization engines and experience marketplaces to enhance guest autonomy while maintaining human hospitality touchpoints.
By Sid Ramani, Area General Manager of Hyatt Regency Irvine, Hyatt
AI in Travel: Building an AI-Integrated Guest Experience Across Travel Sectors
The article examines how AI travel apps are challenging traditional OTAs while creating opportunities for operators to address labor shortages, margin pressure, and demand volatility through integrated systems.
By Emma Näpänkangas, Hospitality Strategy Writer, EHL
How hotel automation can help us be more human
WestCord Hotels' approach shows how thoughtful automation reduces administrative burden, allowing staff to focus on genuine guest service rather than repetitive tasks.
The Silent Revolution: How Every Hotel Website is Becoming an Actionable Endpoint for AI
This vision proposes layering AI intelligence on existing websites using structured data and natural language processing, eliminating the need for custom APIs.
By Brad Brewer, Chief AI Officer, Agentic Hospitality
The future of housekeeping: strategies for smarter, faster hotel operations
Flexkeeping CEO discusses how digital housekeeping systems paired with modern PMS can automate over 14,000 tasks in three months and reduce manual coordination.
By Lauren Consiglio, Digital Copywriter, Mews
Manual Hotel Workflows Cost You More Than You Think. How Leading Hotel Groups Found the Switch From Pain to Gain
RobosizeME showcases three hotel group case studies where automation saved 72 human days monthly, $10,492 per property annually, and freed 20 FTEs from manual tasks.
By Stephen Burke, Founder and CEO, RobosizeME
Holiday Shopping 2025: More Spending, More Stress, More AI
Accenture research shows 66% of consumers now use generative AI for shopping decisions, with 60% comfortable letting AI automate travel planning.
Maybe MCP is really the tech that hotels need
MCP acts as a unified routing system that could let AI agents book multiple hotel services directly without individual API integrations or OTA dependencies.
By Martin Soler, Partner, Soler & Associates
Hotels Save 500+ Hours Annually With Modern PMS Platforms, According to the HotelTechReport 2026 PMS Impact Study
The study surveyed 1,200+ hotels across 47 countries, finding 17% save over 10 hours weekly while 92% cut staff onboarding from weeks to days.
By Jordan Hollander, Co-Founder, Hotel Tech Report
The key tech trends expected to refine the guest journey in 2026
Industry analysis predicts 2026 will shift focus from acquiring tech tools to integrating them seamlessly, with AI-driven personalization and unified data systems becoming essential.
By Gemma Hynes, Client Services Director, Net Affinity
AI’s Ridiculous Response to a Ridiculous Question
The author reflects on AI applications while attending the CX Malaysia conference as a keynote speaker.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Digital Transformation in Hotels Has Failed Until Now. AI Changes the Story.
The author introduces the AI Compass framework with four strategic directions (North, East, South, West) to help hotels focus their AI adoption efforts.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion
The 2026 AI Disruption Map - 24 Tech Leaders Reveal Where Hospitality's Future Is Being Built
Survey of 27 hotel technology suppliers reveals AI will disrupt five key areas by 2026, creating a two-speed industry between AI-ready and legacy properties.
Automation & AI: Why Hotels Need the Basics Before the Brilliance
h2c's 2025 study reveals hotels trust AI more than they use it, with 62% citing lack of expertise as the top barrier to adoption.
By Linda Girrbach, Co-Founder & Head of Hospitality Consulting, RobosizeME
Getting Technical with What a Centralized Hotel Platform Can Enable
The article explains how hub-and-spoke system architecture enables hotels to unify guest data for personalized service and revenue optimization through API integration.
By Larry Mogelonsky and Adam Mogelonsky
How AI is transforming hotels today
The piece explains why hotels with modern cloud architecture will benefit most from the shift to agentic AI that can automate complex workflows.
Tech Won’t Replace Service, but It Can Help Us Recognize
The author argues that guest recognition through technology and staff training drives loyalty more effectively than traditional amenities or loyalty points.
By Martin Soler, Partner, Soler & Associates
How Generative AI Commerce Will Upend the Hotel Booking Game?
AI-powered booking agents will transform hotel distribution by enabling automated negotiation and personalized offers, requiring hotels to invest in API connectivity and data quality to remain competitive.
The Truth About AI in Hotels: Who’s Actually Using It, Who Isn’t, and Why 2025 Became the Great Divide
Analysis reveals most hotels use basic AI tools but only a minority have mastered strategic implementation for competitive advantage.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion