Right Direction – Wrong Amount | Managers Underestimated 2009 Declines In Performance | By: Robert Mandelbaum
As U.S. hotel managers began to prepare their 2009 budgets in the summer of 2008 there was a sense that the following year was going to be challenging. The U.S. economy was in recession, gas prices were on the rise, and news of declines in home values and employment were prevalent. Occupancy levels for U.S. hotels had begun to slide, but average daily room rates (ADR) were still on the rise.