The Hospitality Sales and Marketing Association International (HSMAI) Foundation today announced a new mission to tackle head-on a compelling, timely issue the hospitality industry is facing: talent and leadership development in sales, marketing, and revenue management. The foundation's reenergized efforts include an initiative with the U.S. Chamber of Commerce Foundation Hiring our Heroes, a new partnership to help better qualify interest with Aethos' respected skill assessment psychometrics, and a joint effort with International CHRIE to help better attract and educate hospitality talent. In addition, a new fundraising campaign has been launched to help support the talent needed to continue driving the industry's top-line revenue goals - spearheaded by the Foundation's new chairman, Agnelo Fernandes, chief strategy officer, and executive vice president for California's Terranea Resort; Honorary Campaign Chair Mike Leven, CEO, Georgia Aquarium; and Campaign Committee Chair Michelle Woodley, president, Preferred Hotels. The Foundation will collaborate industry-wide throughout 2019 to implement initiatives that attract, develop and engage talent in sales, marketing, and revenue management.