Carlson Wagonlit Travel (CWT) today releasedTap into mobile: managed travel in the
digital economy, an investigation into the impact of mobile in the managed travel
space. The free-to-download study suggests that mobile bookings are set to climb
steeply over the next decade and will influence not only the entire traveler experience
but will shift how travel managers control their travel programs, using the latest mobile
technology to help support and connect to their travelers. Both travelers and travel
managers expect mobile booking to increase significantly, reaching 25 percent of online
transactions by 2017.In addition, CWT's research predicts that mobile bookings will
more than double in the next two years.CWT research also shows that it took up to
eight years for online booking tools to reach the same level of activity that mobile is
expected to achieve in the next three years. The study highlights the high expectations
that both travelers and travel managers have for mobile travel services and their
awareness of the advantages and benefits it will bring.Supporting the idea that traveler
experience is key, the study highlights that neither travelers nor travel managers expect
mobile to significantly drive down travel costs; instead ease of doing business,
productivity and traveler wellbeing all rank higher as key benefits of mobile. As a result,
managed travel apps are becoming more sophisticated, and companies who act now will
reap the most benefit, as they steer travelers towards the apps that support the travel
program.The study also highlighted that an estimated average of 62 percent of
travelers already carry company smartphones and 56 percent of companies surveyed
already, or plan to, have a 'Bring your own device' policy. Globally, travel managers also
consider the potential impact of mobile on the travel program to be high, rating it 6.8
overall on a scale of 1 to 10.David Moran, CWT executive vice president, Global
Marketing & Enterprise Strategy, said, "We have been planning for this shift for some
time and are getting ready to launch new mobile services, such as mobile booking
through CWT To Go later this year. While 80 percent of travelers and travel managers
told us they want a one-stop-shop app so they don't have to juggle between best-of-
breed consumer apps, there isn't an app on the market today that answers all their
needs, and that's what we're excited about – building on CWT To Go to create the
corporate travel app that appeals to both travel managers and travelers."Looking to the
Asia Pacific region, CWT's research shows: