External Articles

FL Hotels fight economy’s pull | ocala.com

Few businesses know the yearlong rollercoaster ride better than the hotel industry in Central Florida. It’s a seasonal phenomenon that leaves many hotel and motel operators fluctuating between nail-biting slow periods and fast-paced weeks with rooms booked to capacity.Kyle Tyler, assistant general manager for Quality Inn Ocala Hotel & Conference Center, said it depends on what time of year you’re talking about. “When the racing was going on and HITS horse show, we were completely filled up. A couple times, we were at 100 percent,” said Tyler. “The summer is the slow time. Once the Gator games start up, it’s pretty good. One of the teams that played against the Gators, last year, came here. We just finished the busy time of the year.”

Starwood Hotels and Resorts Has A New Modern, Playful and Fun Logo | passionsofazealot.com

Branding in the hotel industry is very very important. Without branding its very difficult for your brand to succeed, unless of course, you are a very small hotel company or a single hotel that isn’t exactly looking for worldwide or national exposure. For a company like Starwood Hotels - branding is one of the most important facets of their marketing campaigns. Branding establishes what each of their hotel brands stand for, differentiates them from the competition and encourages the customers to want a particular brand over another.

Hyatt aims to open two new Manhattan hotels | crainsnewyork.com

After 29 years of getting by with just one Manhattan hotel—the 1,311 room Grand Hyatt next to Grand Central Terminal—Hyatt Hotel & Resorts will open two properties here in the next year. The Chicago-based company is opening a property on 41nd St. and Fifth Ave. across from Bryant Park early next year; and it is close to completing a second hotel at the corner of Wall St. and Water St. downtown. That one is slated to open in September. Both will bear the new Hyatt brand, Andaz, which the company bills as a boutique lifestyle property.

High Concepts At Low Prices | newsweek.com

Design hotels have figured out how to deliver stylish innovation for the cost of a night at the Holiday Inn. When the Morgans Hotel opened in New York City in 1984, the first property in Ian Schrager's soon-to-be empire pioneered a luxury hospitality trend, putting esthetics and conspicuous cool over traditional pampered service. Now, after more than two decades, design hotels are evolving in a more democratic direction, emphasizing affordable rates without sacrificing innovation. The shift is timely; with luxury tourism hurting, these hot properties are attracting guests—for cheap.