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How Hotel Social Media Goes from Online to Offline | maximizesocialbusiness.com

As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities. Between integrating a specific social media theme into the hotel itself to creating exhibits and social events, numerous properties are creating authentic experiences surrounding social-media themed experiences.

maximizesocialbusiness.com
United States
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Are Google's Travel Plans Too Ambitious? | fool.com

On April 8, The Wall Street Journal reported that Google appears to be moving more into the travel business than ever before. This move by the Internet search giant may seem like a surprise to some, but it isn't so far-fetched when you consider the other types of areas the company's ventured into. The big question for investors moving forward is not whether Google will be successful it likely will be but rather, how its move will impact major travel sites like Priceline.com and Expedia. Travel is a big business and makes investors a fortune! Currently, the greatest success story in online travel appears to be Priceline.com. Over the past three years alone, the company saw its revenue grow 56% from $4.4 billion to $6.8 billion, driven largely by an increase in room nights sold. Expedia has also done reasonably well, as shown by the 38% jump in revenue during the same timeframe from $3.4 billion to $4.8 billion.

United States
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Buffett joins Airbnb to help shareholders resist hotels | journalstar.com

The Wall Street Journal reported this week that Berkshire Hathaway is advising attendees of its annual shareholder meeting to avoid the exorbitant rates hotels charge that weekend by seeking alternative lodging through Airbnb. Airbnb is an online marketplace for people to list, discover, and book accommodations around the world. Airbnb describes itself as "the easiest way for people to monetize their extra space and showcase it to an audience of millions." The Berkshire Hathaway meeting draws more than 30,000 attendees to Omaha each year — a surge in demand that leads hotels in the area and airlines with local flights to jack up their prices. According to the Journal's report, rooms that go for $150 the rest of the year can easily rise to $495 a night during the shareholder meeting weekend.

Omaha, Nebraska, United States
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Hyatt Brings Its Brand Experience to Life With Google Solutions | thinkwithgoogle.com

Hyatt Hotels Corporation, a global leader in hospitality for more than 50 years, wanted to highlight its hotels’ improvements, specifically to female business travelers. To do so, it turned to Lightbox Ads. Taking advantage of the format’s creative canvas, Hyatt brought its brand to life in a full-screen rich media experience. Hyatt also ran YouTube TrueView video ads to expand the reach of its Lightbox Ads, driving engagement among its target audience across the web.

United States
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Google Checks In to the Hotel Business | wsj.com

Google is moving boldly to play a larger role in booking hotel rooms - at the risk of offending some of its most important advertisers, reports the WSJ. The company is adding more photos and reviews to its hotel listings, and more aggressively promotes its "hotel-price ads" that post room rates directly as travel-search sites do. - See more at: http://hotelmarketing.com/index.php/content/article/google_finally_checks_in_to_the_hotel_business# sthash.C4ymkNFm.dpuf

United States
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NYC's Pod Hotel: Why They Should Rename it 'Disco Starship' | curbed.com

"Where are you staying?" "The Pod 51." My friends looked worried, as if I had just admitted to volunteering for a social experiment. The kind you subject yourself to for fast cash. They offered to put me up. I didn't need the charity. Instead of staying in one of New York's one hundred million regular hotels (note to editor: that should probably be fact-checked on Wikipedia?), I had chosen to spend a few nights at a swanky dormitory that played techno in the lobby. Why? Because I make impulsive emotional decisions. It should be apparent that I am, in no way, a qualified critic of the hospitality industry.

New York, New York, United States
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How Much To Give Hotel Staff: The Ultimate Guide To Tipping | curbed.com

Hotel tipping is one of those things that can paralyze even the most experienced of travelers with indecision. Who to tip? When? How much? The exchange can become quite awkward, even if you are prepared with a stack of dollar bills, and decidedly worse if you start over-employing the "I'll get you next time" strategy. There's also a question of expectations. At a modestly priced hotel, should guests tip at all? Freelance travel writer Renee Sklarew tackles the issue by going to the experts for this special Hotels Week report.

New York, New York, United States