Las Vegas: One Destination’s Approach to Travel Recovery
The Las Vegas strip was the leading commercial casino market in the U.S. in 2019, generating nearly $7 billion in revenue. However, its appeal for domestic and international tourism goes beyond gambling. As a top destination for shopping, fine dining, entertainment, and nightlife, Las Vegas has drawn interest around how it's rebounding from the impacts of COVID-19.The Las Vegas travel industry is navigating the complexities and uncertainties of the constantly ev olving COVID-19 landscape, managing the unpredictable flow of openings and shutdowns of the city's most prominent establishments and identifying new pockets of demand to help keep them afloat wherever possible.Spurring industry recovery takes collaboration, partnership, and a unified approach with all stakeholders across the ecosystem - from lodging providers to online travel agencies, to destination marketing organizations (DMOs) and attraction providers, among others. e