The Future Of Innovation In Hospitality: Current Best Practices, Key Success Factors And Main Challenges
Just before the majority of countries around the world went into lockdown, we (Pr. Martin-Rios from EHL and Pr. Chan from NY Institute of Technology) completed a report on the future of innovation for hospitality. HSMAI America commissioned a scenario study as part of the association's continued commitment to unfolding a vision of the current U.S. hospitality's emerging sales, marketing and revenue optimization (SMRO) innovation strategic initiatives with its challenges and needs.