Wyndham Hotel Group Conference Outlines Major Quality, Technology and Marketing Initiatives
Aggressive marketing initiatives, including the announcement of an exciting new loyalty program, as well as access to better technology and a renewed emphasis on quality and brands were the central themes highlighted today at Wyndham Hotel Group's Global Conference as thousands of franchisees from around the world joined together for the opening session. Kicking off a three-day event at the Mandalay Bay Resort and Casino in Las Vegas, the conference brings together more than 6,000 franchisees representing many of Wyndham Hotel Group's more than 7,600 properties across 70 countries. "It's absolutely vital for our franchisees and hotel owners around the world that our powerhouse brands deliver on their promises and continue to evolve with the changing needs and demands of today's travelers," said Geoff Ballotti, Wyndham Hotel Group's president and chief executive officer. "Focusing our energy and resources on better product quality, valuable technology and innovative new marketing programs, as well as realigning our teams to offer the highest level of support to our properties, is paramount for the continued growth of our company. As the world's largest hotel company, this is just the start of an incredibly exciting period of growth and transformation. The initiatives outlined during our conference set a clear strategic direction and foundation to help ensure the continued success of our franchisees around the world." Key initiatives announced during the conference included: