During COVID-19 pandemic, nearly 1 Billion rooms have gone unsold every week in the US only. With so much unsold space, hotels had to become creative with their offers and packages. Out-of-the-box thinking is the only way to survive this "Black Swan," but how can hotels get the best out of their spaces? What new ways of selling rooms and ancillary products should the industry implement to be successful in 2021-22?

Jens Egemalm
Jens Egemalm
Director of Distribution at Pandox AB
Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Pablo Torres
Pablo Torres
Hotel Consultant & Trainer
Kelly McGuire
Kelly McGuire
Principal Travel & Hospitality, ZS
Digna Kolar
Digna Kolar
Director, Industry Consulting at IDeaS
Sharad Kapur
Sharad Kapur
Revenue & Distribution Strategist
Silvia Cantarella
Silvia Cantarella
Revenue Management Expert and founder at Revenue Acrobats
Diego Fernandez Perez De Ponga
Diego Fernandez Perez De Ponga
Corporate Director Revenue Management Palladium Hotel Group
Niki Van den Broeck
Niki Van den Broeck
Product Manager - Parity Solutions at OTA Insight
Scott Dahl
Scott Dahl
Program Director, Master’s Degree in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality Education
Federica Salvatori
Federica Salvatori
Revenue & Commercial Strategy and Founder of Federica Salvatori Consulting