Spa 2.0

Face a stark reality: many resort and hotel spas disappoint management and owners alike when it comes to guest usage and the resulting profits. Word of advice: it will only get worse for those pursuing a rigid spa menu of services and activities. Spa just isn't a universally powerful guest magnet anymore, in part because of the sheer number of spas, in part because a "been there, done that" indifference has spread across many potential guests when they think about a spa vacation.

Beyond Spa - Embrace the Wellness Revolution

Spa directors are in a funk. Many see declining bookings and just about all see diminished buzz but face reality: the pendulum has swung and the spa that had been so in maybe 10 years ago now is plummeting towards obsolescence.

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