IHG launches EVEN™ Hotels as first mainstream hotel brand focused on wellness
"We have a track record of delivering on hotel industry firsts, and we're doing it again by staking our claim on the wellness space within the mainstream lifestyle category," said Richard Solomons, chief executive officer, IHG. "We are so confident in the EVEN brand that we are committing a capital investment of up to $150 million over the next 3 years in order to deliver growth and profitability for EVEN Hotels."