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Hotel Rebrandings

Rebranding

Shanghai’s Iconic Peace Hotel to Join the Glamorous Raffles Portfolio

Accor and Jinjiang International Group today announced a new era for the world-renowned Peace Hotel, one of Shanghai's most beloved landmarks. Built in 1929 by Sir Victor Sassoon as the Cathay Hotel, the art deco masterpiece has been owned by Jinjiang Group since 1984, and became a part of Fairmont Hotels & Resorts in 2010. The legendary hotel will remain open during its transformation before debuting in 2027 as the Raffles Peace Hotel Shanghai, a flagship among a celebrated portfolio that includes the illustrious Raffles Singapore as well as the historic Raffles London at The OWO.

Raffles
Shang Hai Shi, China
Rebranding

Avani Barbarons Seychelles to Relaunch Following Major Transformation, Elevated to Avani+

Minor Hotels, a global hospitality group that owns and operates over 560 hotels in 57 countries in Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas, announces the upcoming relaunch of Avani+ Barbarons Seychelles. Set to reopen on 16th June 2025, the reimagined resort marks the next chapter for one of Seychelles' most notable beachfront escapes, unveiling a refreshed look and elevated guest experiences that reflect the contemporary sophistication of Avani.

AVANI
Mahe, Seychelles
Rebranding

Minor Hotels Unveils a Strategic Repositioning of Oaks Hotels, Resorts & Suites, Fuelling Global Growth

Minor Hotels reveals an evolution of Oaks Hotels, Resorts & Suites, announcing a shift from serviced apartments to full-service hotel, resort and suites brand. A reinvigorated service focus, introduction of unique operating hallmarks and refreshed brand identity will create global resonance and distinction in a competitive market.

Oaks Hotels & Resorts
Maroochydore, Australia
Rebranding

Ennismore Continues Global Growth with Signing of Hyde Melbourne Place

Ennismore, the fastest-growing lifestyle hospitality company, is proud to announce its continued global growth with the signing of Melbourne Place in the heart of Melbourne's CBD. The celebrated property will be reimagined and relaunched as Hyde Melbourne Place, marking the group's debut in Australia, set to officially open under the Hyde flag on May 2, 2025.

Hyde Hotels & Residences
Melbourne, Australia
Rebranding

OUTRIGGER Acquires Prime Beachfront Resort on Phi Phi Island, Thailand

OUTRIGGER Hospitality Group has officially acquired Zeavola Resort, a premier beachfront escape nestled on the northern tip of Thailand's famed Phi Phi Island. Set along a secluded stretch of powdery white sand and framed by swaying palms and the emerald waters of the Andaman Sea, the property is poised to undergo a full transformation and rebrand as OUTRIGGER Phi Phi Island Resort - a five-star sanctuary defined by barefoot luxury and authentic island charm.

Outrigger Resorts
Koh Phi Phi, Ao Nang, Krabi, Thailand
Rebranding

IHG to Unveil Second Holiday Inn & Suites in Japan

IHG Hotels & Resorts (IHG), one of the world's leading hotel companies, announced today an agreement with Minami Nijo Operations, a wholly-owned subsidiary of World Brands Collection Hotels & Resorts, to open Japan's second Holiday Inn & Suites later this year, which will be owned by a fund managed by Goldman Sachs.

Holiday Inn
Sapporo, Japan
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Rebranding

Peninsula Excelsior Singapore Hotel Rebrands as Wyndham Singapore Hotel Following a S$50 Million Transformation

A significant transformation in Singapore's hospitality scene has arrived with the unveiling of Wyndham Singapore Hotel, following a remarkable S$50 million renovation of the legendary Peninsula Excelsior Singapore Hotel. Now reimagined as an upper-upscale property, the hotel blends its rich legacy with Wyndham Hotels & Resorts' renowned global excellence in hospitality.

Wyndham
Singapore, Singapore
Rebranding

Paradisus By Meliá Enters Southeast Asia Through The Conversion of Meliá’s Iconic Hotel in Bali

The all-inclusive luxury brand Paradisus by Meliá is preparing to make its debut in one of the most popular destinations in Asia. Meliá Bali — the first hotel opened by Meliá Hotels International outside of Spain, inaugurated 40 years ago — is undergoing a full renovation to be transformed into a new Paradisus by Meliá. The aim: to elevate the guest experience with a unique and exclusive concept.

Paradisus by Meliá
Bali, Indonesia
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Rebranding

Signing of Ramada by Wyndham hotel in Ghaziabad, Delhi-NCR

I.P. Constructions Pvt. Ltd. (IPCPL), a leading hotel development company in Vasundhara, is proud to announce its partnership with Wyndham Hotels & Resorts to launch the Ramada by Wyndham hotel in Ghaziabad, Uttar Pradesh. This franchise agreement signifies IPCPL's commitment to enhancing the property, upgrading its facilities, and delivering the high-quality service that Ramada is known for.

Ramada by Wyndham
Ghaziabad, India