EHL student Billy Turnbull argues Gen Z hotel workers aren't uncommitted, but that outdated behind-the-scenes tech and grueling shift cultures are the real drivers of early attrition.
Kempinski veteran Bernold Schroeder shares lessons from leading through Covid and multiple Asian crises, including the value of helicopter thinking, overcommunication, and empathy over technical brilliance.
Explora Journeys President Anna Nash discusses reframing ocean travel as a floating luxury hotel experience, with 30% first-time sailors and a fleet growing to six ships by 2028.
EHL Next CEO Andrea Monti argues hospitality over-relies on ADR and RevPAR, calls for impact metrics covering workforce and community value, and challenges the industry to prove AI actually frees staff time.
HSMAI Europe's new Playbook outlines 20 strategic choices facing hospitality in 2026, covering AI, operational costs, talent, and technology complexity, available free to paid members.
HSMAI Europe's AI Advisory Board, chaired by TrustYou CEO Benjamin Jost, is translating AI hype into practical guidance on discovery, content strategy, direct booking, and hospitality tech architecture.
EHL Dean Achim Schmitt argues hospitality's decades of comfort-driven complacency left it unprepared on talent and innovation, with retention, human connection, and competency-based education as the path forward.
Accor Deputy CEO Jean-Jacques Morin, speaking at EHL HumanX in Lausanne, argues that human relationships trump data in hospitality and that AI should augment, not replace, the people behind the brand.
Equinox Hotels CEO Christopher Norton shares how he built a hotel brand around health pillars including fitness, nutrition, recovery, and sleep, pulling 1,500 locals daily through a 60,000 sq ft gym.
Dr. Michael Toedt, founder and CEO of dailypoint, receives the Lifetime Achievement Award from Munich's University of Applied Sciences for decades of teaching, industry leadership, and academic contribution.
ETC re-elected Miguel Sanz as President and named Arnar Már Ólafsson as Vice President at its General Meeting in Montenegro, while welcoming Booking.com, Feratel, GetYourGuide, and Skyscanner as associate members.
Matt Bell of Mollie's outlines how the UK motel brand blends design, technology, and service culture to prove quality and affordability can coexist at scale.
Day one coverage from the HumanX 2026 summit at EHL Lausanne distills ten cross-industry interviews into six arguments: AI consensus, luxury redefinition, labor honesty, guest memory, divergent threat readings, and broken metrics.
Hoteliers from Cromlix Hotel, House of Gods, and Crieff Hydro share how they balance technology adoption with human connection to create memorable guest experiences.
The 45-room ultraluxury resort opened in 2021 after a four-year construction project on challenging cliff terrain, earning a spot on World's 50 Best Hotels list.
De L'Europe Amsterdam's GM shares insights on achieving MICHELIN three-key status through local identity, empowered teams, and visible leadership.
Keith Butler of Radisson Hotel Group will chair the new board alongside two other industry professionals to strengthen UK hospitality networking and professional development.
The Hard Rock Hotel New York is clearly adapting to Gen Z’s modern view of luxury, shifting away from traditional extravagance and toward immersive experiences, personalization, creativity, and visually compelling spaces. The hotel delivers this through music‑infused amenities, rooftop social environments, bold design, and cultural programming that make the stay feel expressive and memorable.
I think we mustn't confuse luxury with lifestyle. Gen Z's are currently in the 14-29 yr old range and there will be an extremely small percentage of them with the financial clout to enter into the luxury segment. Either way, hotels need to be tech-savvy, from their marketing approach to their services & facilities on offer.
Gen Z is reframing luxury. True luxury evolves to intention, cultural relevance, and emotional resonance, not by traditional symbols of status. They look for brands that know who they are, operate with purpose, and deliver experiences that feel crafted rather than standardized.The hotels that connect with this generation are those capable of offering high‑touch personalization with seamless, low‑friction operations, while staying authentic to their heritage.
EHL's HumanX Summit 2026 in Lausanne will bring together 600 participants to debate balancing technology with humanity in hospitality leadership strategy.
Puorto argues that labor shortages will make human interaction a luxury commodity, forcing hospitality to redefine value as automation becomes operational necessity rather than strategic choice.