Sales & Marketing

Elves wanted: Spend the holidays at Santa’s Official Post Office, now on Airbnb

Santa’s Official Post Office1 in Rovaniemi, Finland, is expected to receive over 30,000 letters daily from children and adults around the world this year. In a bid to attract novice elves, a magical cabin stay has been listed on Airbnb for guests – free of charge – to roll up their sleeves, lend a hand with the backlog of letters and experience the joy of the holiday season from the Arctic Circle.

Citadines Arnulfpark Munich Hotel Increases Group ADR Using IDeaS G3 RMS

Citadines Arnulfpark Munich hotel is ideally situated just a few minutes away from Munich’s main train station and the city centre. The hotel offers guests a variety of modern and functional rooms, studios, and apartments, making it suitable for both short and long stays. A key feature of the property is its fully equipped kitchens, which appeal to guests requiring more space for extended stays.

TrustYou ermöglicht responseAI Kunden nahezu unbegrenzte Bewertungsantworten

TrustYou, ein weltweit führender Anbieter von Gästefeedback- und Reputationsmanagement Lösungen für das Gastgewerbe, gab heute die Einführung von nahezu unbegrenztem responseAI- credits für seine aktuellen und neuen Nutzer bekannt. Dieses innovative Angebot bietet Hoteliers eine enorme Flexibilität und verbessert ihre Fähigkeit, sowohl die Gästezufriedenheit als auch den Umsatz zu steigern.

EHL Graduate School Announces Half-Day Course on Revenue Management Strategy

EHL Graduate School in Lausanne is excited to announce an exclusive course titled "Achieving Profitable Growth in Hospitality with Revenue Management Strategy" scheduled for Monday, November 13, 2023. As the hospitality industry evolves, revenue management remains a pivotal strategy, ensuring increased profitability and efficiency for businesses large and small.

Is short-term residential rental a necessary evil for hotels and the local housing markets?

Airbnb, VRBO, and vacation rentals did surprisingly well during the pandemic. Many travelers choose to stay in home-sharing or vacation rental facilities over hotels for a reason. That shows how strongly consumers demand a new type of lodging product.

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How to get found on Chat based AI search. The more things change the more they stay the same!

The ability to source detailed information based upon complex questions is an extremely powerful tool. The time saving possibilties from the travel research perspective are tremendous. While there is critique of the quality of feedback and recommendation at what is still a relatively early stage, this will continue to improve as information portals increase their suitability for access of their information to the various AI tools.

How Hotels Can Use Artificial Intelligence to Drive Direct Bookings

In the near term, the biggest opportunities AI provides for driving direct revenue revolve around creating richer, more personalized experiences at each stage of the guest journey. Hotel marketers can use AI to better segment potential guests based on behaviors and deliver content and offers — at scale — that match those segments' intent. Increasingly, you can let the AI select and orchestrate campaign messages, images, and offers that align with the needs of potential guests, and drive conversion. Similarly, these tools can provide intelligent rate displays and offer attractive upsell opportunities to guests to improve the revenue you achieve during each stay. Real-time guest service during the booking process, including chat, can help improve that experience and increase conversion rate. 

AI can level the playing field for hotels

The goal of OTA1s has always been a one stop shop. Whatever ChatGPT-based travel planning toolkits they will have access to - Brand.com will also have, so the question is as it always has been, how to get Brand.com to stand out and entice guests enough to book directly. AI can have its shining moment here as well.

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September hotel bookings in Spain off to strongest start in five years

Data from SiteMinder, the world’s leading open hotel commerce platform, reveals that hotel bookings for September in Spain are off to their strongest start in five years. SiteMinder’s World Hotel Index shows that hotel bookings in Spain are currently at 116.3% of 2019 volumes – 10.8% higher than the global average. Among neighbouring countries, only Portugal is outpacing Spain’s momentum, with hotel booking volumes that are 127.7% of 2019 levels.

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