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How to increase conversion rates on a hotel website

Today's consumers expect online experiences comparable to top-tier eCommerce brands. The guest's first touchpoint with the hotel is almost always the website, and too often hoteliers overlook this digital real estate. Getting users to book direct requires a few different things: the website needs to provide relevant information and value, inspire trust and credibility, and reduce friction during the process.

Tina Markowitz
View by Tina Markowitz, Vice President, Global Strategy, Cendyn™
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How Hotels Can Increase Their Website Conversion Rate in 2024

There is no magic formula to drive direct reservations. There's no one, perfect booking engine that will immediately increase conversions exponentially. If there were a single, proven fix that works every time, you'd have done it by now. The truth is that improving conversion rate takes dedication. It requires focus. And, it takes a willingness to invest in your property's future. 

Tim Peter
View by Tim Peter, Founder & President, Tim Peter & Associates, Tim Peter & Associates, LLC
Max Starkov
By Max Starkov
Expert Views (16)
Erik Muñoz
Erik Muñoz, Business Development Director EMEA, TrustYou

Many hoteliers have adopted interactive widgets on their homepage as well as on pages deeper in the hotel booking funnel. The benefit of using widget technologies such as Userguest, The Hotels Network and TripTease (to name a few) is to attract and convert the website visitors into hotel bookers.

Charlie Osmond
Charlie Osmond, Co-Founder & Chief Tease, Triptease

For those languishing under 2% CVR, the answer is usually pretty obvious. The best way to increase your conversion rate is to 'think like a booker'. Find ten minutes. Make a cup of tea, and before you pick up your phone or open a browser window, think about your ideal guest.

Frederic Gonzalo
Frederic Gonzalo, Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant, Gonzo Marketing

Improving conversion rates on a hotel website should ALWAYS be a priority, not just in 2024. Indeed, hoteliers invest quite a bit into SEO, paid search, paid social media as well as content strategies across various digital outposts (newsletter, blog, social media, SMS, etc.).

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Press Release

Questex Rebrands The Annual Hotel Conference to The Annual Hospitality Conference, Expands Event Scope to Include a Broader Spectrum of Hospitality

Questex today announces the rebranding of The Annual Hotel Conference to The Annual Hospitality Conference (AHC). The new brand reflects the focus on a broader spectrum of hospitality such as hotels, F&B, restaurants, pubs, co-living spaces, venues, and more. For the 21st year, the brightest of UK hospitality gather to learn, network and be inspired at the conference. The AHC takes place 30 September - 1 October 2024 at the Manchester Central Convention Complex, UK. Register here.

Questex
United Kingdom
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Two main reasons why Amazon will not become a major player in travel

Amazon missed their one and only chance to enter the travel space by not acquiring Orbitz or Travelocity when these OTAs were for up for grabs. Now it is too late - the consolidation In the travel intermediary space has already happened. Unless Amazon acquires Expedia with its $18.5 billion market cap, I don't see Amazon entering the travel space organically, though many hoteliers would love to have another player in addition to the current OTA duopoly Booking-Expedia.

Two main reasons why Amazon will not become a major player in travel:

Max Starkov
View by Max Starkov, Hospitality & travel technologist and digital strategist, Hospitality Net
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Amazon is sure to partner to conquer travel!

With its massive traffic, incredible insights into customer behaviour, and powerful consumer brand, Amazon has the potential to disrupt practically any market it chooses to attack. However, travel may be the exception given its unique double-sided natue.  In addition to cost effectively finding customers (something with which Amazon should have had little problem, given its existing customer base to who travel products could easily and effectively be cross sold), to be successful a travel intermediary must also assure cost effective access to sufficient and suitable inventory to meet customer demand, with "full" coverage of the market a key success factor. 

Peter O’Connor
View by Peter O’Connor, Professor of Strategy, University of South Australia
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The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 
Mews
Max Starkov
By Max Starkov
Expert Views (8)
Max Starkov
Max Starkov, Hospitality & travel technologist and digital strategist, Hospitality Net

Amazon missed their one and only chance to enter the travel space by not acquiring Orbitz or Travelocity when these OTAs were for up for grabs. Now it is too late - the consolidation In the travel intermediary space has already happened.

Erik Muñoz
Erik Muñoz, Business Development Director EMEA, TrustYou

Today Amazon has approximately 200 million Amazon Prime members globally. To put this into perspective, if Amazon Prime was a country, it would be the 8th biggest in the world measured by population. With this enormous membership size, or 'captive audience', Amazon has the necessary market reach to monetize any travel-related product or service.

Frederic Gonzalo
Frederic Gonzalo, Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant, Gonzo Marketing

I laughed at first when I saw this topic, as I recall vividly having had this discussion in the past. In fact, I wrote a blog post titled Will You Book Your Next Hotel on Amazon?... back in 2014!! Amazon did indeed tip its toes into travel distribution but the journey was short-lived.

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Supplier News

Renowned Spanish Hotel Brand Globales Adopts SiteMinder Revenue Technology Across 54-Property Portfolio

Majorca-headquartered Globales has adopted SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, across its expanding 54-property portfolio. The partnership, which comes amid a summer that is expected to see international travellers to Spain grow by 8% from last year’s record season, will enhance the powerhouse hotel brand’s financial performance and streamline its operations.

SiteMinder
Spain
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Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.
Hospitality Net
Press Release

20 years of Global Hotel Alliance celebrated at Hotel Adlon Kempinski

The Global Hotel Alliance (GHA), including founding member Kempinski Hotels, celebrated its milestone birthday in style at the Hotel Adlon Kempinski Berlin. In keeping with the International Hospitality Investment Forum (IHIF) taking place in Berlin, where the special customer loyalty programme was launched 20 years ago, numerous guests were able to toast the success together.

Kempinski and Global Hotel Alliance (GHA)
Berlin, Germany
Press Release

Chef Ferran Adrià unveils latest creation: An overnight stay at elBulli1846

Calling all bon vivants and connoisseurs! Ferran Adrià, the father of modern occidental gastronomy and one of the most influential chefs in the world, is opening the doors of elBulli1846 for a once-in-a-lifetime stay on Airbnb. Guests will be able to sleep in the former restaurant, a mythical space with spectacular Mediterranean sea views, venerated by food lovers around the world.

Airbnb
Spain
Press Release

UN Tourism Launches Tourism Investment Guidelines for Albania

The “Tourism Investments and Economic Development in Europe” conference, jointly organized with Ministry of Tourism and Environment of Albania, was held within the framework of the UN Tourism Regional Commission for Europe. High-level delegates included investors from the hospitality, aviation and real estate industries, alongside private sector stakeholders and various heads of various international organizations.

UN Tourism
Albania
Supplier News

Galgorm is First in UK to Benefit from Maestro All-In-One PMS, Right Revenue Integration

Maestro PMS has recently partnered with Right Revenue to streamline and enhance revenue-management capabilities for its joint independent hotel customers. Right Revenue takes robust guest history data that resides in Maestro PMS, runs rate recommendations for each room type through complex machine learning and AI, then pushes a new pricing strategy back into Maestro PMS at the touch of a button. By analyzing booking patterns and making recommendations on rate strategies, hotels can drive more profit to the bottom line.

Maestro
United Kingdom
Press Release

EHL organizes a conference panel on the theme "Managing Hotels in Times of War"

 EHL Hospitality Business School, a leader in hospitality management education, is proud to announce its upcoming conference panel, "Managing Hotels in Times of War," as part of its “Hospitality for Society” initiative. The conference, scheduled for Tuesday, April 30th, will bring together industry experts to discuss the operational challenges of navigating the hospitality industry in conflict zones.

EHL
Switzerland