Sales & Marketing

Citadines Arnulfpark Munich Hotel Increases Group ADR Using IDeaS G3 RMS

Citadines Arnulfpark Munich hotel is ideally situated just a few minutes away from Munich’s main train station and the city centre. The hotel offers guests a variety of modern and functional rooms, studios, and apartments, making it suitable for both short and long stays. A key feature of the property is its fully equipped kitchens, which appeal to guests requiring more space for extended stays.

TrustYou ermöglicht responseAI Kunden nahezu unbegrenzte Bewertungsantworten

TrustYou, ein weltweit führender Anbieter von Gästefeedback- und Reputationsmanagement Lösungen für das Gastgewerbe, gab heute die Einführung von nahezu unbegrenztem responseAI- credits für seine aktuellen und neuen Nutzer bekannt. Dieses innovative Angebot bietet Hoteliers eine enorme Flexibilität und verbessert ihre Fähigkeit, sowohl die Gästezufriedenheit als auch den Umsatz zu steigern.

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How to get found on Chat based AI search. The more things change the more they stay the same!

The ability to source detailed information based upon complex questions is an extremely powerful tool. The time saving possibilties from the travel research perspective are tremendous. While there is critique of the quality of feedback and recommendation at what is still a relatively early stage, this will continue to improve as information portals increase their suitability for access of their information to the various AI tools.

How Hotels Can Use Artificial Intelligence to Drive Direct Bookings

In the near term, the biggest opportunities AI provides for driving direct revenue revolve around creating richer, more personalized experiences at each stage of the guest journey. Hotel marketers can use AI to better segment potential guests based on behaviors and deliver content and offers — at scale — that match those segments' intent. Increasingly, you can let the AI select and orchestrate campaign messages, images, and offers that align with the needs of potential guests, and drive conversion. Similarly, these tools can provide intelligent rate displays and offer attractive upsell opportunities to guests to improve the revenue you achieve during each stay. Real-time guest service during the booking process, including chat, can help improve that experience and increase conversion rate. 

AI can level the playing field for hotels

The goal of OTA1s has always been a one stop shop. Whatever ChatGPT-based travel planning toolkits they will have access to - Brand.com will also have, so the question is as it always has been, how to get Brand.com to stand out and entice guests enough to book directly. AI can have its shining moment here as well.

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