26 halls fully booked – Around 10,000 exhibitors from 184 countries and regions – Botswana, the official
partner country, sets an example for sustainable tourism – ITB Berlin Convention features the key topics
'Safety & Security' and 'Artificial Intelligence' – Launch of Medical Tourism, a new segment – Travel
Technology continues to boom – 2017 debut for ITB China in Shanghai – Berlin Travel Festival previews its
2018 eventThe international tourism industry currently faces many challenges. Amid the latest geopolitical
situation holidaymakers have become unsure about how safe it is to travel. From 8 to 12 March 2017 ITB
Berlin will debate highly controversial issues and on the eve of the 51st edition continues to maintain its
strong market position. At the World's Leading Travel Trade Show ® there is no sign that people's lust for
travel has waned. Once again, the 26 halls on the Berlin Exhibition Grounds are fully booked. Over the course
of five days more than 10,000 companies from 184 countries will be represented on 1,092 stands covering
160,000 square metres and will be showcasing the global tourism industry's latest products and trends.