ITB MICE Day: MICE striking a balance between effectiveness and efficiency
Agenda includes topical issues such as sustainability and social responsibility, digitalisation and demographic change – admission to the ITB Berlin Convention is free for trade visitorsDigitalisation, demographic change, disruption, corporate social responsibility etc., what is behind the mega trends and the buzzwords of the MICE industry? How do they play out in practice? How effective and efficient are these developments? At the ITB MICE Day MICE industry professionals will be providing answers to many questions and highlighting best practices and actual scenarios. The event is organised by Vereinigung Deutscher Veranstaltungsorganisatoren e.V. and will take place on 8 March 2017 at the ITB Berlin Convention.