As I sat across a video call interviewing Arian Lewis, one of the founders behind Kiln, a lifestyle-focused coworking brand, I couldn’t help but notice the perfectly curated room in the background behind him. I had recently visited that very Salt Lake City Kiln location and was impressed not only with the beauty of the spaces but also with the small details, including the way all the cushions were gently plumped in the exact same way, reminiscent of a high-end hotel lobby. Refresh rooms, music studios, podcast rooms, and warm meeting spaces that felt like you were walking into your very own living room peppered the high-ceilinged, art-infused environment. Everything about this coworking space, from the distinct lighting in each space, down to the books on the coffee tables, seemed intentionally handpicked to spark conversation and evoke specific human interactions.