M Social Hotel Sunnyvale is now taking reservations from December 2026, bringing a new lifestyle hospitality experience to the heart of Silicon Valley. Designed around connection, creativity, and modern movement, the 263-room hotel will serve as a vibrant destination for travellers, professionals, entrepreneurs, event organizers, and the local community.
Diversify revenue streams. A wellness asset that relies too heavily on one guest segment carries unnecessary risk. Balance hotel guests with local residents, memberships, structured programmes and other recurring income so that no single channel determines performance.
After more than three decades in spa and wellness operations, I have learned that stability comes from financial discipline, prepared teams and consistent guest care. Protect profitability. Understand treatment margins, staffing costs, equipment utilization and provider agreements.
APT. has officially opened at Stamford Place, introducing a new serviced-living experience designed around the freedom to stay your way — combining the comforts of home with thoughtful hospitality and connected city living. Set across Levels Three and Four of the reimagined Civic District landmark, APT. comprises 66 design-led serviced apartments available for stays from six nights to a few weeks, or an entire season.
Yavapai Lodge deployed four Canary Technologies kiosks and AI messaging to solve a daily 30-minute check-in backlog, cutting complaints to zero and eliminating service recovery costs.
Union Square Plaza Hotel's owner used Cloudbeds' open API to build custom AI-assisted rate and inventory management tools without a software development background, bypassing vendor roadmap constraints.
IRIS argues hotels can reclaim F&B revenue lost to delivery apps by adopting mobile ordering platforms, citing a 30%+ revenue uplift and an InterContinental New Orleans case study as evidence.
Wednesday brought Simone Puorto proposing technocentric, hybrid, and anthropocentric hotel models where choosing human staff over machines becomes a genuine luxury signal, Xavier Mufraggi of Generator on affordable lifestyle hospitality and doubling the portfolio to 30-40 cities by 2030, and the AI Hospitality Alliance mapping agentic protocols to 100-plus hospitality use cases with a free workbook. Milan ADR near all-time high, WTTC's €2B Malta commitment, and 12 property announcements rounded out the session.
Maestro PMS argues that hoteliers should use the holiday season to build long-term guest relationships by connecting departmental data, rather than focusing solely on seasonal room revenue.
h2c's 2026 global study finds AI is used at 91% of hotel chains, but only 28% have a senior-led strategy and just 13% report measurable ROI.
Viceroy's new multi-destination campaign features 10 local makers across Chicago, St. Lucia, Algarve, Sun Valley, and New York, with bookable immersive experiences tied to each property.
A four-layer performance framework moves hotels beyond RevPAR to connect commercial results with operating profit, EBITDA, CapEx, and return on invested capital.
An experienced hospitality professional argues that operational expertise must be embedded in hotel development decisions from the outset, not consulted after design, budget, and strategy are already set.
Upper House's House of Healing program delivers city-specific, two-day curated wellness experiences across Hong Kong, Chengdu, and Shanghai via rotating practitioner residencies.
HOSPA's Revenue Management programme is profiled through Joel Graham of Goldsborough Hall, whose training led to expanded responsibilities covering sales, reservations, and revenue.
ETC and Interrail's autumn 2026 Barometer finds long-haul intent to visit Europe fell from 38% to 34%, but confirmed bookings are stable at 52% of intenders, up from 42%.
Revinate CMO Karen Stephens and EMEA MD Dylan Cole discuss moving from CRM and CDP to real-time data activation to drive repeat direct bookings and reduce OTA dependency.
A hotel expert witness case study explaining why lost revenue rarely equals economic damages, and how proper BI claims require operational context, avoided expenses, and market benchmarking.
YOTEL joined the Hilton portfolio of brands, with 11 properties now bookable on Hilton.com; the partnership was celebrated with a sleep-focused consumer activation at Grand Central Terminal in New York City.
Opinion piece arguing that employee judgment, not policies alone, drives better service outcomes, using a hotel check-in story to illustrate training and empowerment gaps.
The Unlock Futures alliance, convened by The Bicester Collection with WTTC, ECPAT and the UN, has launched an Action Paper giving hotels, airlines and tour operators a practical CARE-ACT-SCALE framework to embed child protection into operations.