Opinion Articles

From Paycheck to Purpose: Tackling Hospitality's Labor Shortage Through Culture

Recruitment is a race in hospitality. There’s urgency in filling open roles—especially when guest expectations remain high and operations never pause. When you have openings in certain roles, you risk revenue. Take a Sales Manager vacancy – who is handling that role’s book of business? Who is filling the rooms that Sales Manager would have filled?

The failure of full self-service

Amazon has quietly started closing more of its Amazon Go physical stores. The idea was revolutionary: just walk in, grab what you need, and walk out—no checkout lines, no friction, all powered by sensors and AI. Per many studies, if you remove friction you increase consumption. But this didn’t work out.