Opinion Articles

How job seekers can succeed in AI-assisted hiring

As artificial intelligence (AI) has revolutionized how businesses recruit and select talent, job seekers must also adapt to this new reality. This week, we shift the focus from how companies and HR managers can lead the process to how job seekers can use AI strategically to enhance their success in the job application process while maintaining authenticity, integrity, and self-awareness.

How Task Force Marketing Helps Hotels Bridge Staffing Gaps

The hospitality industry has long relied on task force professionals to fill leadership gaps in operations, finance, and revenue management. As we approach 2026, that same concept is gaining momentum within marketing and communications. It’s especially true in this discipline where continuity, strategy, and agility are essential to maintaining brand strength and driving revenue.

Strategic Hospitality Workforce Redesign: Unlocking New Opportunities

The digital shelf has fundamentally reshaped how hospitality products are presented and sold, and this transformation extends far beyond just revenue channels; it presents an unparalleled opportunity to radically redesign our workforce and job roles. In an environment where every product is digitally accessible and discoverable, the focus shifts from siloed departmental functions to a holistic, across-property experience management strategy. This isn’t just a strategic luxury; it’s a genuine requirement for delivering a comprehensive customer experience, unlocking significant revenue growth, and achieving true operational cohesion in hospitality.

Leveraging Mentorship for Hospitality Career and Industry Advancement

When Dana Kelly, Owner of Penrose Hospitality Solutions, found herself wanting to pivot her career from working in behavioral health to a role in the hospitality industry, she didn’t know where to start. Setting out in an industry in which she had few connections or business acumen, Dana sought out tools to help ease the transition, leading her to NEWH, Inc.’s Martha’s Mentors program. It’s here that she was paired with Jeanne Varney, Senior Lecturer at the Peter and Stephanie Nolan School of Hotel Administration at Cornell University and Past International President of NEWH, Inc.