Opinion Articles

How job seekers can succeed in AI-assisted hiring

As artificial intelligence (AI) has revolutionized how businesses recruit and select talent, job seekers must also adapt to this new reality. This week, we shift the focus from how companies and HR managers can lead the process to how job seekers can use AI strategically to enhance their success in the job application process while maintaining authenticity, integrity, and self-awareness.

How Task Force Marketing Helps Hotels Bridge Staffing Gaps

The hospitality industry has long relied on task force professionals to fill leadership gaps in operations, finance, and revenue management. As we approach 2026, that same concept is gaining momentum within marketing and communications. It’s especially true in this discipline where continuity, strategy, and agility are essential to maintaining brand strength and driving revenue.