Opinion Articles — Brand Marketing

How Hotels Can Win at eCommerce & Drive Direct Bookings
GuestCentric Co-Founder & VP of North America Operations
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Sales & Marketing
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Boutique & Lifestyle
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Brand Marketing
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Guest Experience

Why Mindfulness, and Not Sustainability: A Hospitality Perspective
Senior Lecturer in Hospitality Research and Marketing Innovation, Hotelschool The Hague and Vrije Universiteit Amsterdam
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Environment & Sustainability
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Wellness and well-being
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Lodging Industry
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Brand Marketing

Your Brand Is a Threat to OTAs
Partner at Soler & Associates
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Brand Marketing

Creating Hospitality Cohesion with 90 Global Projects
Global Brand Manager at Valor Hospitality Partners
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Management Companies
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Brand Marketing