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Unlimited Content, Unlimited Boredom?
Opinion

Unlimited Content, Unlimited Boredom?

There’s something paradoxical about our times. We are entering an era of unlimited content. AI is generating articles, videos, music, animations (Sora and others are opening up new visual glut/slop - let’s just call it streams). But despite this tid...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Sales & Marketing
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Advertising
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Brand Marketing
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Content Marketing
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Martin Soler
by Martin Soler
30 October 2025Soler & AssociatesBrand Marketing
Unlimited Content, Unlimited Boredom?
From Hospitality to Monetization: The Identity Crisis of the Big Brands
Opinion

From Hospitality to Monetization: The Identity Crisis of the Big Brands

There was a time when booking on a hotel brand’s website truly meant something. It meant trust. It meant consistency. It meant a promise delivered. If you chose Hilton, you knew what Hilton stood for. If you picked Marriott, you knew exactly what ki...

Pedro Colaco
Pedro Colaco
CEO at GuestCentric Systems
GuestCentric Systems
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Sales & Marketing
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Boutique & Lifestyle
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Lodging Industry
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Brand Marketing
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Pedro Colaco
by Pedro Colaco
22 October 2025GuestCentric SystemsBrand Marketing
From Hospitality to Monetization: The Identity Crisis of the Big Brands
The Future of Hotel Branding: How AI is Powering a Design Revolution
Opinion

The Future of Hotel Branding: How AI is Powering a Design Revolution

Over the summer, a pink yacht docked off Marassi Marina in Egypt’s North Coast offering on-board beauty services by the Egyptian brand, Beauty 911 had appeared on my Instagram feed. I had no plans of going to Egypt but within minutes of seeing this ...

Sarah Jarnicki
Sarah Jarnicki
Creator of BrandClave
BrandClave
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Brand Marketing
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Innovation
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Chatbots, Robotics & AI
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Sarah Jarnicki
by Sarah Jarnicki
20 October 2025BrandClaveBrand Marketing
The Future of Hotel Branding: How AI is Powering a Design Revolution
Hospitality with personality: how to scale authenticity
Opinion

Hospitality with personality: how to scale authenticity

Some hotel brands stand out the moment you land on their website. Staypineapple is one of them. Known for its irreverent tone, personal touches and community feel, the brand has built something that can’t be manufactured: a culture of genuine connec...

Tom Brown
Tom Brown
Senior Copywriter at Mews
Mews Systems Ltd
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Property Technology
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Lodging Industry
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Brand Marketing
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Guest Experience
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Tom Brown
by Tom Brown
9 October 2025Mews Systems LtdBrand Marketing
Hospitality with personality: how to scale authenticity
Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025
Opinion

Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025

Look, I love this industry. I’ve spent decades helping hotel tech companies break through the noise. But there’s one thing we have to talk about: the pitch slap epidemic.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Sales & Marketing
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Email marketing
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Brand Marketing
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Content Marketing
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Cory Falter
by Cory Falter
6 August 2025Lure AgencyBrand Marketing
Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025
Lighting Up Hospitality with AI
Opinion

Lighting Up Hospitality with AI

If you’re in hotel media and communications—part storyteller, part strategist, part brand builder—you likely thrive when 1000 things come at you at once. The work spans digital campaigns, brand storytelling, content creation, social strategy, reputa...

Kirsten Mosco, CHDM
Kirsten Mosco, CHDM
Vice President of Media and Communications
Newport Hospitality Group
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Lodging Industry
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Digital Marketing
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Brand Marketing
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Content Marketing
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Kirsten Mosco, CHDM
by Kirsten Mosco, CHDM
11 July 2025Newport Hospitality GroupBrand Marketing
Lighting Up Hospitality with AI