How Hotels Can Win at eCommerce & Drive Direct Bookings

Independent hotels have a competitive edge in their DNA – offering rare, remarkable experiences that guests want to talk about, post about, and relive. According to Expedia Group’s Unpack ’24 report, more than 90% of travelers say the vibe of a hote...

Filipe Machaz

GuestCentric Co-Founder & VP of North America Operations

GuestCentric Systems

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Sales & Marketing

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Boutique & Lifestyle

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Brand Marketing

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Guest Experience

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Opinion

Issue 794: Boutique Hospitality Finds Growth Amid Economic Uncertainty

Boutique hospitality is proving its resilience once again, navigating economic headwinds with a focus on guest personalization, innovative design, and strategic growth. As consumer confidence wavers, a new report in Travel Weekly notes that luxury h...

Ariela Goharik Kiradjian

Partner & COO

BLLA

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Boutique & Lifestyle

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Markets & Performance

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Boutique Lifestyle Leaders Association (BLLA)

Opinion

Upgrade to Scale & Growth – Hotel Website Booking

Our consulting company has evolved from being founder-dependent to being system-dependent, delivering an innovative booking system with exceptional UI/UX and conversion-focused design. We streamline the guest booking experience, eliminate the need f...

Mansi Joshi

Lead Consultant, Strategist - Hotel Hospitality, CHC

Compass Hotel Consulting LLC

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Property Technology

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Boutique & Lifestyle

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Asset Management

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Guest Experience

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Opinion

Booking.com Just Ghosted Travel Influencers – And What This Means for Your Hotel

Remember all those niche travel bloggers and cool social media creators who helped your hotel pop up in feeds worldwide? Booking.com just slammed the door in their faces. And basically in yours too… But, don’t worry WIWT got you covered as we tell y...

Patrick Landman

CEO & Founder @ WIWT - WISH I WAS THERE

WIWT

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Sales & Marketing

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Social Media

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Lodging Industry

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Opinion

Beyond Opulence: How Travel in 2040 Will Transform You

The year is 2040. A guest checks into their suite, not with a passport or a keycard, but with a retinal scan that triggers a pre-personalized welcome. The room adjusts its lighting, scent, temperature, and curated playlist in sync with their biometr...

Nicolas Frangos

Chief Executive Officer (CEO) at Luxxie Lime - Luxury & Lifestyle Hospitality

Luxxie Lime - Luxury & Lifestyle Hospitality

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Information Technology

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Boutique & Lifestyle

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Consumer Trends

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Luxury Travel

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Opinion

How to Choose and Manage the Right Booking Channels for Your Independent Property

With so many online booking platforms available today, deciding where to list your rooms can feel overwhelming. From global OTAs to your hotel’s website and everything in between, each channel comes with its own advantages, costs and audiences.

Femke Nollet

Content Specialist at Lighthouse

Lighthouse

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Sales & Marketing

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Property Technology

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Boutique & Lifestyle

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Opinion

How to Turn Last-Minute Demand into Direct Bookings

As a self-confessed whimsical traveler, I tend to save “the best” of the planning process for last—the hotel booking. I usually secure flights and key activities in advance, but more often than not, I book accommodation just days before departure—or...

Melissa Rodrigues

Lead Content Manager at GuestCentric

GuestCentric Systems

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Sales & Marketing

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Boutique & Lifestyle

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Mobile Marketing

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Guest Experience

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Opinion

The Unfiltered Feed: Influencers Trading Perfection for Authenticity

Remember when our social feeds looked like a tabloid magazine cover on steroids? The perfect smile, the perfect sunset. It was all so... fake. And, you’ve probably guessed it: people are all over it.

Patrick Landman

CEO & Founder @ WIWT - WISH I WAS THERE

WIWT

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Sales & Marketing

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Boutique & Lifestyle

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Social Media

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Opinion

How Boutique Hotels Are Winning with the Right Consultancy Strategy

In a hospitality landscape dominated by global hotel chains and booking platforms, boutique hotels have emerged as agile contenders, carving a distinct niche with personalized experiences, artistic ambiance, and curated local connections. Their secr...

Haninder Sachdeva

CEO at Eight Continents Hotels & Resorts

Eight Continents Hotels & Resorts

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Sales & Marketing

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Boutique & Lifestyle

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Opinion

The Hotel Influencer Marketing Model is Broken

Let’s be honest, the current influencer marketing model for hotels often feels like a race to the bottom. Hotels are bombarded with requests for free stays, often from "influencers" with questionable engagement and a focus on their own personal bran...

Patrick Landman

CEO & Founder @ WIWT - WISH I WAS THERE

WIWT

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Sales & Marketing

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Boutique & Lifestyle

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Social Media

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Lodging Industry

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