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How to Choose and Manage the Right Booking Channels for Your Independent Property
Opinion

How to Choose and Manage the Right Booking Channels for Your Independent Property

With so many online booking platforms available today, deciding where to list your rooms can feel overwhelming. From global OTAs to your hotel’s website and everything in between, each channel comes with its own advantages, costs and audiences.

Femke Nollet
Femke Nollet
Content Specialist at Lighthouse
Lighthouse
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Sales & Marketing
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Property Technology
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Boutique & Lifestyle
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Femke Nollet
by Femke Nollet
14 May 2025LighthouseBoutique & Lifestyle
How to Choose and Manage the Right Booking Channels for Your Independent Property
How to Turn Last-Minute Demand into Direct Bookings
Opinion

How to Turn Last-Minute Demand into Direct Bookings

As a self-confessed whimsical traveler, I tend to save “the best” of the planning process for last—the hotel booking. I usually secure flights and key activities in advance, but more often than not, I book accommodation just days before departure—or...

Melissa Rodrigues
Melissa Rodrigues
Lead Content Manager at GuestCentric
GuestCentric Systems
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Sales & Marketing
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Boutique & Lifestyle
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Mobile Marketing
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Guest Experience
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Melissa Rodrigues
by Melissa Rodrigues
12 May 2025GuestCentric SystemsBoutique & Lifestyle
How to Turn Last-Minute Demand into Direct Bookings
The Unfiltered Feed: Influencers Trading Perfection for Authenticity
Opinion

The Unfiltered Feed: Influencers Trading Perfection for Authenticity

Remember when our social feeds looked like a tabloid magazine cover on steroids? The perfect smile, the perfect sunset. It was all so... fake. And, you’ve probably guessed it: people are all over it.

Patrick Landman
Patrick Landman
CEO & Founder @ WIWT - WISH I WAS THERE
WIWT
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Sales & Marketing
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Boutique & Lifestyle
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Social Media
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Patrick Landman
by Patrick Landman
9 May 2025WIWTBoutique & Lifestyle
The Unfiltered Feed: Influencers Trading Perfection for Authenticity
How Boutique Hotels Are Winning with the Right Consultancy Strategy
Opinion

How Boutique Hotels Are Winning with the Right Consultancy Strategy

In a hospitality landscape dominated by global hotel chains and booking platforms, boutique hotels have emerged as agile contenders, carving a distinct niche with personalized experiences, artistic ambiance, and curated local connections. Their secr...

Haninder Sachdeva
Haninder Sachdeva
CEO at Eight Continents Hotels & Resorts
Eight Continents Hotels & Resorts
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Sales & Marketing
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Boutique & Lifestyle
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Haninder Sachdeva
by Haninder Sachdeva
2 May 2025Eight Continents Hotels & ResortsBoutique & Lifestyle
How Boutique Hotels Are Winning with the Right Consultancy Strategy
The Hotel Influencer Marketing Model is Broken
Opinion

The Hotel Influencer Marketing Model is Broken

Let’s be honest, the current influencer marketing model for hotels often feels like a race to the bottom. Hotels are bombarded with requests for free stays, often from "influencers" with questionable engagement and a focus on their own personal bran...

Patrick Landman
Patrick Landman
CEO & Founder @ WIWT - WISH I WAS THERE
WIWT
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Sales & Marketing
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Boutique & Lifestyle
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Social Media
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Lodging Industry
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Patrick Landman
by Patrick Landman
10 April 2025WIWTBoutique & Lifestyle
The Hotel Influencer Marketing Model is Broken
Personalization versus Customization with Aleksandra Kotle, GM of Crockfords Las Vegas
Opinion

Personalization versus Customization with Aleksandra Kotle, GM of Crockfords Las Vegas

As we see time again, the story of a hotel is the story of the people working at the hotel. This is especially true for the luxury hospitality segment where service excellence, exclusive amenities and personalization are hallmarks of an experience w...

Adam Mogelonsky
Adam Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
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Boutique & Lifestyle
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Guest Experience
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Luxury Travel
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Adam Mogelonsky
by Adam Mogelonsky and Larry Mogelonsky
31 March 2025Hotel Mogel Consulting LimitedBoutique & Lifestyle
Personalization versus Customization with Aleksandra Kotle, GM of Crockfords Las Vegas
Hotels Ignoring These 6 Instagram Post Ideas Are Leaving Money on the Table
Opinion

Hotels Ignoring These 6 Instagram Post Ideas Are Leaving Money on the Table

Did you know that 75% of visitors are influenced by social media in selecting a destination? And if we talk about Instagram specifically, 40% select a hotel based on how Instagrammable it is.

Patrick Landman
Patrick Landman
CEO and Founder - WIWT
WIWT
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Sales & Marketing
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Boutique & Lifestyle
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Social Media
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Digital Marketing
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Patrick Landman
by Patrick Landman
28 February 2025WIWTBoutique & Lifestyle
Hotels Ignoring These 6 Instagram Post Ideas Are Leaving Money on the Table
The Hotel Influencer Marketing Model is Broken
Opinion

The Hotel Influencer Marketing Model is Broken

Let’s be honest, the current influencer marketing model for hotels often feels like a race to the bottom. Hotels are bombarded with requests for free stays, often from "influencers" with questionable engagement and a focus on their own personal bran...

Patrick Landman
Patrick Landman
CEO and Founder - WIWT
WIWT
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Sales & Marketing
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Boutique & Lifestyle
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Social Media
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Lodging Industry
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Patrick Landman
by Patrick Landman
20 February 2025WIWTBoutique & Lifestyle
The Hotel Influencer Marketing Model is Broken
Must-Know Trends in Hospitality Marketing for 2025
Opinion

Must-Know Trends in Hospitality Marketing for 2025

We´ve seen it firsthand—the hotel industry is changing at a pace we’ve never experienced before. To stay ahead in 2025, we all need to adapt to new trends that are redefining how hotels connect with their guests. Developments including AI-driven mar...

Patrick Landman
Patrick Landman
CEO and Founder - WIWT
WIWT
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Sales & Marketing
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Boutique & Lifestyle
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Social Media
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Lodging Industry
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Patrick Landman
by Patrick Landman
10 February 2025WIWTBoutique & Lifestyle
Must-Know Trends in Hospitality Marketing for 2025