Search Marketing Filter 10 more Opinion The Internet is Quietly Adopting the Ad Tech Playbook — Without the Ads As AI revolutionizes how people plan and book travel online, the algorithms determining which content surfaces in AI-generated summaries are beginning to mirror the dynamics of digital advertising. This shift, however, will lead to a future where ad... Nick SlavinCEO and Co-Founder at Curacity CuracityMore in this category Search MarketingMore in this category Chatbots, Robotics & AI More like this Opinion Is AI Killing Your Hotel Sales? When group leads start to dry up, most hotel teams scramble to tweak their RFP process, refresh their offers, or blame seasonality. But what if the real problem isn’t internal … it’s invisible? Susan TuckerPartner & COO, The Lure Agency Lure AgencyMore in this category Sales & MarketingMore in this category Search MarketingMore in this category Digital MarketingMore in this category Content Marketing More like this Opinion Google now indexes Instagram content: What this means for hotels & SEO strategy It used to be that when someone searched for your business on Google, your Instagram pages wouldn’t appear. That’s finally changing, as Instagram has decided to allow Google to display public posts, reels, and videos in external search results. Apollos GauseSEO & Growth Innovator at Cendyn Cendyn™More in this category Search MarketingMore in this category Social Media More like this Supplier News GEO vs SEO for Hotels: 10 Comparisons Key Takeaway: Your GEO should build on top of your SEO strategy. Cogwheel Marketing & Analytics More in this category Search MarketingMore in this category Chatbots, Robotics & AI More like this Opinion Don’t worry, it’s just a tracking problem Recent changes by Apple are sending a bunch of marketers into a frenzy (again). UTMs might be cut off, attribution windows might shrink, and everyone’s scrambling to figure out how they’ll “track the funnel.” It’s like every year we’re surprised tha... Martin SolerPartner at Soler & Associates Soler & AssociatesMore in this category Search MarketingMore in this category Social MediaMore in this category Digital MarketingMore in this category Big Data More like this Explainer What is GEO vs SEO and why it matters now As AI tools like ChatGPT, Perplexity, and Claude become the new search engines, a new kind of optimization is emerging: GEO — Generative Engine Optimization. Apollos GauseSEO & Growth Innovator at Cendyn Cendyn™More in this category Sales & MarketingMore in this category Search MarketingMore in this category Chatbots, Robotics & AI More like this Opinion How to transform your hotel’s marketing with storytelling Let’s be honest, a lot of hotel marketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. Yawn! In the modern world, where copy-and-paste templates and AI-generated copy are everywhere, it’s easy to creat... Nick DonaghyDigital Marketing Specialist GuestRevuMore in this category Search MarketingMore in this category Social MediaMore in this category Digital MarketingMore in this category Content Marketing More like this External How hotels should be thinking about their visibility on AI platforms Travel companies’ ability to gain visibility in the travel discovery process has become more challenging as users across the globe move from traditional search tools like Google to artificial intelligence (AI)-powered search. Phocuswire More in this category Search MarketingMore in this category Chatbots, Robotics & AI More like this Supplier News Cloudbeds publishes first-ever study on AI hotel recommendations as generative AI reshapes travel industry Cloudbeds, the AI-powered platform fueling hotel growth, has today released The Signals Behind Hotel AI Recommendations, the hospitality industry’s first comprehensive study examining how generative AI platforms recommend hotels to travelers. Cloudbeds More in this category Search MarketingMore in this category Lodging IndustryMore in this category InnovationMore in this category Chatbots, Robotics & AI More like this Supplier News What Is a Metasearch Engine? The Ultimate Guide for Hotels And increasingly, they’re doing it on metasearch engines. These platforms have become a crucial battleground for visibility, giving hotels the chance to appear side-by-side with OTAs. Lighthouse More in this category Sales & MarketingMore in this category Search Marketing More like this The Hotel Yearbook 2025 - Tech Edition Navigating Current Innovation and Future Breakthroughs Explore Your content on Hospitality Net? Hospitality Net membership explained
Opinion The Internet is Quietly Adopting the Ad Tech Playbook — Without the Ads As AI revolutionizes how people plan and book travel online, the algorithms determining which content surfaces in AI-generated summaries are beginning to mirror the dynamics of digital advertising. This shift, however, will lead to a future where ad... Nick SlavinCEO and Co-Founder at Curacity CuracityMore in this category Search MarketingMore in this category Chatbots, Robotics & AI More like this
Opinion Is AI Killing Your Hotel Sales? When group leads start to dry up, most hotel teams scramble to tweak their RFP process, refresh their offers, or blame seasonality. But what if the real problem isn’t internal … it’s invisible? Susan TuckerPartner & COO, The Lure Agency Lure AgencyMore in this category Sales & MarketingMore in this category Search MarketingMore in this category Digital MarketingMore in this category Content Marketing More like this
Opinion Google now indexes Instagram content: What this means for hotels & SEO strategy It used to be that when someone searched for your business on Google, your Instagram pages wouldn’t appear. That’s finally changing, as Instagram has decided to allow Google to display public posts, reels, and videos in external search results. Apollos GauseSEO & Growth Innovator at Cendyn Cendyn™More in this category Search MarketingMore in this category Social Media More like this
Supplier News GEO vs SEO for Hotels: 10 Comparisons Key Takeaway: Your GEO should build on top of your SEO strategy. Cogwheel Marketing & Analytics More in this category Search MarketingMore in this category Chatbots, Robotics & AI More like this
Opinion Don’t worry, it’s just a tracking problem Recent changes by Apple are sending a bunch of marketers into a frenzy (again). UTMs might be cut off, attribution windows might shrink, and everyone’s scrambling to figure out how they’ll “track the funnel.” It’s like every year we’re surprised tha... Martin SolerPartner at Soler & Associates Soler & AssociatesMore in this category Search MarketingMore in this category Social MediaMore in this category Digital MarketingMore in this category Big Data More like this
Explainer What is GEO vs SEO and why it matters now As AI tools like ChatGPT, Perplexity, and Claude become the new search engines, a new kind of optimization is emerging: GEO — Generative Engine Optimization. Apollos GauseSEO & Growth Innovator at Cendyn Cendyn™More in this category Sales & MarketingMore in this category Search MarketingMore in this category Chatbots, Robotics & AI More like this
Opinion How to transform your hotel’s marketing with storytelling Let’s be honest, a lot of hotel marketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. Yawn! In the modern world, where copy-and-paste templates and AI-generated copy are everywhere, it’s easy to creat... Nick DonaghyDigital Marketing Specialist GuestRevuMore in this category Search MarketingMore in this category Social MediaMore in this category Digital MarketingMore in this category Content Marketing More like this
External How hotels should be thinking about their visibility on AI platforms Travel companies’ ability to gain visibility in the travel discovery process has become more challenging as users across the globe move from traditional search tools like Google to artificial intelligence (AI)-powered search. Phocuswire More in this category Search MarketingMore in this category Chatbots, Robotics & AI More like this
Supplier News Cloudbeds publishes first-ever study on AI hotel recommendations as generative AI reshapes travel industry Cloudbeds, the AI-powered platform fueling hotel growth, has today released The Signals Behind Hotel AI Recommendations, the hospitality industry’s first comprehensive study examining how generative AI platforms recommend hotels to travelers. Cloudbeds More in this category Search MarketingMore in this category Lodging IndustryMore in this category InnovationMore in this category Chatbots, Robotics & AI More like this
Supplier News What Is a Metasearch Engine? The Ultimate Guide for Hotels And increasingly, they’re doing it on metasearch engines. These platforms have become a crucial battleground for visibility, giving hotels the chance to appear side-by-side with OTAs. Lighthouse More in this category Sales & MarketingMore in this category Search Marketing More like this