10 more
How to EEAT a Bigger Slice of Direct Bookings in the Age of AI
Opinion

How to EEAT a Bigger Slice of Direct Bookings in the Age of AI

Generative AI is changing how information is surfaced online, reshaping the way travellers search, plan, and book. For independent hotels, this introduces a new layer of algorithmic competition with OTAs and global chains.

Filipe Machaz
Filipe Machaz
GuestCentric Co-Founder & VP of North America Operations
GuestCentric Systems
More in this category
Sales & Marketing
More in this category
Boutique & Lifestyle
More in this category
Search Marketing
More in this category
Chatbots, Robotics & AI
More like this
Filipe Machaz
by Filipe Machaz
22 August 2025GuestCentric SystemsSearch Marketing
How to EEAT a Bigger Slice of Direct Bookings in the Age of AI
Reviews and the promise of AI SEO ranking
Opinion

Reviews and the promise of AI SEO ranking

We’re still in the early days of figuring out how generative AI, LLMs, and search engines are index hotels. Everyone has their theories, and I’m sure thousands of actual SEO experts are running experiments as we speak. But one area where I’m increas...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
More in this category
Reputation Management
More in this category
Search Marketing
More in this category
Chatbots, Robotics & AI
More in this category
Guest Experience
More like this
Martin Soler
by Martin Soler
21 August 2025Soler & AssociatesSearch Marketing
Reviews and the promise of AI SEO ranking
The Internet is Quietly Adopting the Ad Tech Playbook — Without the Ads
Opinion

The Internet is Quietly Adopting the Ad Tech Playbook — Without the Ads

As AI revolutionizes how people plan and book travel online, the algorithms determining which content surfaces in AI-generated summaries are beginning to mirror the dynamics of digital advertising. This shift, however, will lead to a future where ad...

Nick Slavin
Nick Slavin
CEO and Co-Founder at Curacity
Curacity
More in this category
Search Marketing
More in this category
Chatbots, Robotics & AI
More like this
Nick Slavin
by Nick Slavin
29 July 2025CuracitySearch Marketing
The Internet is Quietly Adopting the Ad Tech Playbook — Without the Ads
Is AI Killing Your Hotel Sales?
Opinion

Is AI Killing Your Hotel Sales?

When group leads start to dry up, most hotel teams scramble to tweak their RFP process, refresh their offers, or blame seasonality. But what if the real problem isn’t internal … it’s invisible?

Susan Tucker
Susan Tucker
Partner & COO, The Lure Agency
Lure Agency
More in this category
Sales & Marketing
More in this category
Search Marketing
More in this category
Digital Marketing
More in this category
Content Marketing
More like this
Susan Tucker
by Susan Tucker
28 July 2025Lure AgencySearch Marketing
Is AI Killing Your Hotel Sales?
Google now indexes Instagram content: What this means for hotels & SEO strategy
Opinion

Google now indexes Instagram content: What this means for hotels & SEO strategy

It used to be that when someone searched for your business on Google, your Instagram pages wouldn’t appear. That’s finally changing, as Instagram has decided to allow Google to display public posts, reels, and videos in external search results.

Apollos Gause
Apollos Gause
SEO & Growth Innovator at Cendyn
Cendyn™
More in this category
Search Marketing
More in this category
Social Media
More like this
Apollos Gause
by Apollos Gause
18 July 2025Cendyn™Search Marketing
Google now indexes Instagram content: What this means for hotels & SEO strategy
Don’t worry, it’s just a tracking problem
Opinion

Don’t worry, it’s just a tracking problem

Recent changes by Apple are sending a bunch of marketers into a frenzy (again). UTMs might be cut off, attribution windows might shrink, and everyone’s scrambling to figure out how they’ll “track the funnel.” It’s like every year we’re surprised tha...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
More in this category
Search Marketing
More in this category
Social Media
More in this category
Digital Marketing
More in this category
Big Data
More like this
Martin Soler
by Martin Soler
17 July 2025Soler & AssociatesSearch Marketing
Don’t worry, it’s just a tracking problem
How to transform your hotel’s marketing with storytelling
Opinion

How to transform your hotel’s marketing with storytelling

Let’s be honest, a lot of hotel marketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. Yawn! In the modern world, where copy-and-paste templates and AI-generated copy are everywhere, it’s easy to creat...

Nick Donaghy
Nick Donaghy
Digital Marketing Specialist
GuestRevu
More in this category
Search Marketing
More in this category
Social Media
More in this category
Digital Marketing
More in this category
Content Marketing
More like this
Nick Donaghy
by Nick Donaghy
10 July 2025GuestRevuSearch Marketing
How to transform your hotel’s marketing with storytelling