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Marketers need to be Optimistic
Opinion

Marketers need to be Optimistic

Marketing, at its core, is about making people want something. It’s about shaping perceptions so that customers actively seek out a product or service. Yet, time and time again, when diving into product research or company data, the first thing peop...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Public Relations
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Digital Marketing
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Advertising
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Brand Marketing
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Martin Soler
by Martin Soler
20 February 2025Soler & AssociatesAdvertising
Marketers need to be Optimistic
Booking.com Highlights Personalized Travel Experiences in New Booking.yeah Ad Campaign
Press Release

Booking.com Highlights Personalized Travel Experiences in New Booking.yeah Ad Campaign

Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show how it helps travelers get it ridiculously right every time. A continuation of the successful Booking....

Booking.com
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Online Travel Agencies (OTA)
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Advertising
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Brand Marketing
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Guest Experience
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Booking.com Highlights Personalized Travel Experiences in New Booking.yeah Ad Campaign 5 February 2025Booking.comAdvertising
Booking.com Highlights Personalized Travel Experiences in New Booking.yeah Ad Campaign
Revenue and Marketing should be working on the same KPIs
Opinion

Revenue and Marketing should be working on the same KPIs

Sometimes I speak with marketing people and realize they have no idea how their work affects revenue—and worse, they’re not even interested. It’s surprising, because the whole point of marketing is to sell, so keeping an eye on revenue should be sec...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Revenue Management
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Digital Marketing
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Advertising
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Brand Marketing
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Martin Soler
by Martin Soler
23 January 2025Soler & AssociatesAdvertising
Revenue and Marketing should be working on the same KPIs
Marketers, stop thinking and start looking
Opinion

Marketers, stop thinking and start looking

Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to cust...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Digital Marketing
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Advertising
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Big Data
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Content Marketing
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Martin Soler
by Martin Soler
16 January 2025Soler & AssociatesAdvertising
Marketers, stop thinking and start looking
Marriott Hotels Launches “Wonderful Hospitality For Your Heartfelt Smile” Campaign in Greater China
Press Release

Marriott Hotels Launches “Wonderful Hospitality For Your Heartfelt Smile” Campaign in Greater China

Marriott Hotels, part of Marriott Bonvoy’s global portfolio of more than 30 extraordinary hotel brands, recently launched the "Wonderful Hospitality For Your Heartfelt Smile" brand campaign in Greater China. The campaign kicks off with five engaging...

Marriott International, Inc.
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Marriott
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Advertising
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Marriott Hotels Launches “Wonderful Hospitality For Your Heartfelt Smile” Campaign in Greater China16 January 2025MarriottAdvertising
Marriott Hotels Launches “Wonderful Hospitality For Your Heartfelt Smile” Campaign in Greater China
Supplier News

Impact of new DMA legislation: Future of Google + hotels in Europe

The European Commission’s Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels nee...

Cendyn™
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Online Travel Agencies (OTA)
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Digital Marketing
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Advertising
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National & International Policy
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Impact of new DMA legislation: Future of Google + hotels in Europe18 December 2024Cendyn™Advertising
Impact of new DMA legislation: Future of Google + hotels in Europe