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Revenue and Marketing should be working on the same KPIs
Opinion

Revenue and Marketing should be working on the same KPIs

Sometimes I speak with marketing people and realize they have no idea how their work affects revenue—and worse, they’re not even interested. It’s surprising, because the whole point of marketing is to sell, so keeping an eye on revenue should be sec...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Revenue Management
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Digital Marketing
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Advertising
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Brand Marketing
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Martin Soler
by Martin Soler
23 January 2025Soler & AssociatesAdvertising
Revenue and Marketing should be working on the same KPIs
Marketers, stop thinking and start looking
Opinion

Marketers, stop thinking and start looking

Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to cust...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Digital Marketing
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Advertising
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Big Data
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Content Marketing
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Martin Soler
by Martin Soler
16 January 2025Soler & AssociatesAdvertising
Marketers, stop thinking and start looking
Marriott Hotels Launches “Wonderful Hospitality For Your Heartfelt Smile” Campaign in Greater China
Press Release

Marriott Hotels Launches “Wonderful Hospitality For Your Heartfelt Smile” Campaign in Greater China

Marriott Hotels, part of Marriott Bonvoy’s global portfolio of more than 30 extraordinary hotel brands, recently launched the "Wonderful Hospitality For Your Heartfelt Smile" brand campaign in Greater China. The campaign kicks off with five engaging...

Marriott International, Inc.
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Marriott
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Advertising
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Marriott Hotels Launches “Wonderful Hospitality For Your Heartfelt Smile” Campaign in Greater China16 January 2025MarriottAdvertising
Marriott Hotels Launches “Wonderful Hospitality For Your Heartfelt Smile” Campaign in Greater China
Supplier News

Impact of new DMA legislation: Future of Google + hotels in Europe

The European Commission’s Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels nee...

Cendyn™
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Online Travel Agencies (OTA)
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Digital Marketing
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Advertising
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National & International Policy
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Impact of new DMA legislation: Future of Google + hotels in Europe18 December 2024Cendyn™Advertising
Impact of new DMA legislation: Future of Google + hotels in Europe
6 Marketing trends for hotel tech in 2025
Opinion

6 Marketing trends for hotel tech in 2025

But, wait a second, before you read the rest of this. Did you know that this is just an excerpt from the complete newsletter that is available here? Sent out once a week, original viewpoints, insights and interesting things to read.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Digital Marketing
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Advertising
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Brand Marketing
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Content Marketing
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Martin Soler
by Martin Soler
10 December 2024Soler & AssociatesAdvertising
6 Marketing trends for hotel tech in 2025
Hotel Marketing Trends to Help Increase Revenue Throughout the Year
Opinion

Hotel Marketing Trends to Help Increase Revenue Throughout the Year

The hotel industry has gone through a tremendous amount of change since March 2020. Depending on what market the hotel resides in, the ebbs and flows have varied by year and seasons, but as we enter into the end of 2024, things have leveled out. We,...

Kara Freedman
Kara Freedman
Complex Director of Marketing, Conrad New York Downtown & Conrad New York Midtown
Hilton
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Conrad
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Environment & Sustainability
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Social Media
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Digital Marketing
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Advertising
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Kara Freedman
by Kara Freedman
8 November 2024HiltonAdvertising
Hotel Marketing Trends to Help Increase Revenue Throughout the Year