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Opinion

What’s In a Name: The Imperative of Strategic Hospitality Branding for a New Era of Travel

In today’s hospitality landscape, where consumers are presented with an ever-expanding number of choices, the power of a strong brand cannot be understated. Branding is more than just logos and slogans; it’s a comprehensive strategy that defines and...

Dulani Porter
Dulani Porter
Partner at SPARK
SPARK
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Sales & Marketing
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Brand Marketing
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Dulani Porter
by Dulani Porter
16 July 2024SPARKBrand Marketing
SPARK
Email Marketing for Hotels: A Complete Guide to Increase Bookings & Revenue
Opinion

Email Marketing for Hotels: A Complete Guide to Increase Bookings & Revenue

In the competitive landscape of the hospitality industry, email marketing has emerged as a powerful tool for hotels to increase bookings and revenue. With the ability to reach potential and existing guests directly, email marketing offers a personal...

Andrew Paul
Andrew Paul
Managing Director
Americas Great Resorts
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Email marketing
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Digital Marketing
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Brand Marketing
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Content Marketing
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Andrew Paul
by Andrew Paul
15 July 2024Americas Great ResortsBrand Marketing
Email Marketing for Hotels: A Complete Guide to Increase Bookings & Revenue
From Proposal to Partnership: How to Succeed as a Hotel Supplier
Opinion

From Proposal to Partnership: How to Succeed as a Hotel Supplier

It’s about walking the talk in hospitality. Hotels rely on vendors for essential services, goods, and materials to keep their daily operations running smoothly. Becoming a hotel vendor is a fantastic opportunity to grow your business, reach new cust...

Susan Tucker
Susan Tucker
Partner & COO, The Lure Agency
Lure Agency
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Digital Marketing
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Brand Marketing
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Susan Tucker
by Susan Tucker
10 July 2024Lure AgencyBrand Marketing
From Proposal to Partnership: How to Succeed as a Hotel Supplier
The next Revolution: Direct-First Independent Hotel Brands
Opinion

The next Revolution: Direct-First Independent Hotel Brands

Maintaining a strong hotel brand is essential for long-term success in the hospitality industry, as the behemoths Marriott, Hilton and Accor prove. Robust brands provide stability and reliability, crucial during uncertain times. Smaller brands and i...

Filipa Campos
Filipa Campos
Director of Sales EMEA at Guestcentric
GuestCentric Systems
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Sales & Marketing
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Property Technology
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Boutique & Lifestyle
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Brand Marketing
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Filipa Campos
by Filipa Campos
5 July 2024GuestCentric SystemsBrand Marketing
The next Revolution: Direct-First Independent Hotel Brands
Pricing Power: Why Building Your Brand is Essential
Opinion

Pricing Power: Why Building Your Brand is Essential

If you want pricing power, you need a brand or a monopoly. The CEO of LVMH recently claimed they don’t do marketing because it’s against their ethos, but marketing is precisely what they excel at. They make high-quality products, but take the same a...

Fernando Vives
Fernando Vives
Hospitality Labs Ambassador & Chief Commercial Officer at NH Group
Hospitality Labs
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Brand Marketing
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Fernando Vives
by Fernando Vives
5 June 2024Hospitality LabsBrand Marketing
Pricing Power: Why Building Your Brand is Essential
A Rising Tide
Opinion

A Rising Tide

My husband, Jack, and I have been in the hospitality industry for many years, but the origins of this business date back to the 1980s, when we were asked to help revive the Miami Beach area, which was overwhelmed with crime. We opened Penrod’s Beach...

Robert Walters
Robert Walters
Chief Investment Officer (CIO) at Global Asset Solutions
Global Asset Solutions
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Boutique & Lifestyle
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Brand Marketing
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Luxury Travel
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Robert Walters
by Robert Walters
4 June 2024Global Asset SolutionsBrand Marketing
A Rising Tide
Opinion

Achieving the warmth of true hospitality

An observer once noted the difference between “service” and “hospitality” is the difference between being “well-run” and being “well-loved.” While it is an accomplishment to earn a guest’s endorsement, it’s far better to inspire an effusive, “I abso...

Matthew Prosser
Matthew Prosser
Senior Sales Director
Agilysys
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Boutique & Lifestyle
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Reputation Management
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Brand Marketing
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Guest Experience
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Matthew Prosser
by Matthew Prosser
29 May 2024AgilysysBrand Marketing
Agilysys, Inc.
Checking in at Fairmont Banff Springs and the Luxury Trend for More Intimate Guestrooms
Opinion

Checking in at Fairmont Banff Springs and the Luxury Trend for More Intimate Guestrooms

For Canadians, Fairmont is not just a hotel brand but a fixture of our nation’s history. In the decades following the country’s confederation in 1867, towns that connected the Eastern hubs of Montreal, Toronto, Quebec and Ottawa with the still-buddi...

Adam Mogelonsky
Adam Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
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Fairmont
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Boutique & Lifestyle
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Brand Marketing
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Guest Experience
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Luxury Travel
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Adam Mogelonsky
by Adam Mogelonsky and Larry Mogelonsky
27 May 2024Hotel Mogel Consulting LimitedBrand Marketing
Checking in at Fairmont Banff Springs and the Luxury Trend for More Intimate Guestrooms
Cornell Research: Successful Service Branding: Lessons for Hospitality Managers
Opinion

Cornell Research: Successful Service Branding: Lessons for Hospitality Managers

Hospitality brands today face a brutally competitive environment characterized by a “sea of sameness” that threatens to drive all brands in a race to the bottom.1 However, little empirical information exists on how to best manage service brands in g...

Chekitan S. Dev
Chekitan S. Dev
PhD, Professor of Marketing at Cornell University’s School of Hotel Administration in the SC Johnson College of Business
Cornell
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Brand Marketing
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Chekitan S. Dev
by Chekitan S. Dev and Ming-Hui Huang
10 May 2024CornellBrand Marketing
Cornell Research: Successful Service Branding: Lessons for Hospitality Managers