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Opinion

Unlocking the Secrets: The Unseen Forces Behind Hospitality Brand Success

Forget everything you thought you knew about branding. Unfortunately, there is a common misconception about what branding actually means. While a logo and color scheme are undoubtedly crucial branding elements, this surface-level understanding overl...

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Cayuga Hospitality Consultants
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Sales & Marketing
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Brand Marketing
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Cory Falter
by Cory Falter
28 March 2024Cayuga Hospitality ConsultantsBrand Marketing
Cayuga Hospitality Consultants
Exceptional Photography: The Ultimate Asset to Drive Sales!
Opinion

Exceptional Photography: The Ultimate Asset to Drive Sales!

In today’s industry, potential guests systematically search for your hotel online and photography, which is likely to be the first thing to catch their eye, will shape their perception. What they see in your visuals can make them quickly decide to b...

Antoine Foucard
Antoine Foucard
Founder & CEO
Remarquable!
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Sales & Marketing
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Digital Marketing
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Brand Marketing
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Content Marketing
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Antoine Foucard
by Antoine Foucard
12 March 2024Remarquable!Brand Marketing
Exceptional Photography: The Ultimate Asset to Drive Sales!
Hotel Brand Overload: The Coming Shakeout
Opinion

Hotel Brand Overload: The Coming Shakeout

The rise of brands has been the dominant trend in the global hotel industry over the past four decades. During this time, many hotel owners sought brand representation, while most brands themselves exited the business of owning or operating hotels. ...

Chekitan S. Dev
Chekitan S. Dev
PhD, Professor of Marketing at Cornell University’s School of Hotel Administration in the SC Johnson College of Business
Cornell
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Brand Marketing
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Chekitan S. Dev
by Chekitan S. Dev
29 February 2024CornellBrand Marketing
Hotel Brand Overload: The Coming Shakeout
Instagram-Worthy Hotel Stays That Build Brand Champions
Opinion

Instagram-Worthy Hotel Stays That Build Brand Champions

Imagine a hotel without a front desk or a concierge station. Now imagine that hotel’s lobby with comfortable, shared spaces that blend leisure with business. Today these properties exist, and guests love them.

Sneha Thuppul
Sneha Thuppul
Director, Product Management, Agilysys
Agilysys
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Social Media
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Brand Marketing
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Luxury Travel
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Sneha Thuppul
by Sneha Thuppul
18 October 2023AgilysysBrand Marketing
Instagram-Worthy Hotel Stays That Build Brand Champions
Opinion

Stand Out in a Crowded Market - Hotel Branding Strategies

Learn Marc’s perspective on what makes a successful brand, from identifying your market niche to crafting memorable experiences. - Discover the intricacies of brand creation - from selecting the perfect name to instilling a vibrant culture that brin...

Sam-Erik Ruttmann
Sam-Erik Ruttmann
The Social Hotelier
Sam-Erik Ruttmann - The Social Hotelier
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The Address
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Armani
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Patina Hotels & Resorts
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Brand Marketing
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Sam-Erik Ruttmann
by Sam-Erik Ruttmann
16 August 2023Sam-Erik Ruttmann - The Social HotelierBrand Marketing
Sam-Erik Ruttmann - The Social Hotelier
Why Customer Satisfaction Looks at Management’s Every Move
Opinion

Why Customer Satisfaction Looks at Management’s Every Move

If you’re in a leadership role, you should know by now that your customers are always evaluating your every move. That’s right, your every move. They’re watching your every decision, every action, and every word. And if you’re not careful, they’ll h...

Steve DiGioia
Steve DiGioia
Customer Service Crusader, Author, and Trainer
Steve DiGioia
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Reputation Management
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Brand Marketing
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Guest Experience
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Steve DiGioia
by Steve DiGioia
5 July 2023Steve DiGioiaBrand Marketing
Why Customer Satisfaction Looks at Management’s Every Move