Accor and Al Qimmah Hospitality expand strategic partnership beyond 4,000 keys with the signing of Novotel Makkah
Accor, a world-leading hospitality group, and Al Qimmah Hospitality, a subsidiary of BinDawood Investment Company, have announced the expansion of their strategic partnership to develop a portfolio of more than 4,000 keys across Saudi Arabia, with a strong focus on Makkah and Madinah, marked by the signing of a new 850-key Novotel in Makkah.