The Mille Club: Historical Rate Card Reveals Luxury Rate Explosion
Something that many of us have felt and others have put into numbers is the megatrend of luxury hotel rates growing at an outsized pace relative to in-market comparisons from other budget, midscale and even upmarket hotels. The two of us have pointed to this difference on projects as a reason for owners and investors to consider either upleveling their existing property or in going through the extra effort to develop within luxury hospitality real estate versus other classes.