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2026 Is Not About Adding AI to Hotels, World Cup Left 16 Cities Worth of Pricing Lessons, Small Hotels Can Outpace Chains on Tech

Wednesday brought Are Morch's argument that 2026 marks the point where AI becomes hospitality's primary discovery interface rather than an optional tool, Lighthouse's World Cup recap distilling pricing and demand lessons from 16 host cities for hoteliers eyeing 2030, and The Gallivant's GM on how small independents can outmaneuver chains through agile technology. Pertlink's AI cost routing framework, Amsterdam's tax pressure, and pipeline signings from Niseko to Mui Ne rounded out the session.

Meliá Hotels International strengthens its leadership in Vietnam with a refined beachfront sanctuary in Mui Ne

Meliá Hotels International is proud to unveil the forthcoming Ocaria Retreat Mui Ne, Member of Melia Collection, a newly built, five‑star seaside sanctuary set to become the very first Meliá Collection property in Vietnam. More than a new opening, this project represents a meaningful evolution for the company: the arrival of its fifth brand in the country, strengthening Meliá’s leadership and its vision for continued, purposeful growth in one of Asia’s most promising travel landscapes.