Kemmons Wilson was ferrying his family from New York to Washington by car when the idea first came to him. The Wilsons needed to stop for the night, but it was the summer of 1951, and American roadside facilities weren't what they are today. Motels were luck of the draw, and often expensive given the lack of amenities."Rooms were never quite as advertised, so [my father] would get a key and go take a look at the room before we signed up for it," recalls Kemmons' oldest child, Spence Wilson, today."Many of the things that we think of today as just standards, well, they weren't standards back then.