Amadeus executives outline their five-stage demand generation approach, emphasizing unified marketing and revenue strategies over traditional room-filling tactics.
GCSTIMES promotes eco-friendly wheat straw pens as branded amenities that help business travelers transition from work mode to personal time.
A Chicago luxury hotel's Google Display Network campaign generated $150,000 in breakfast package revenue with 12.5:1 ROAS, tripling initial targets.
The rise of AI booking channels in 2025 forces hotels to optimize content for machines, not just humans, requiring more authoritative proof over aspirational marketing copy.
The piece argues luxury resorts focus too heavily on optimizing measurable marketing metrics while losing control over upstream demand generation to intermediaries like OTAs.
Gmail's AI now prioritizes emails based on engagement rather than just delivery, requiring hotels to focus on relevance and value over volume to maintain inbox visibility.
The survey of 500+ U.S. luxury travelers shows 79% plan to increase spending in 2026, with 60% willing to prepay for 20% discounts.
Forbes reports 25% growth in bleisure travel in 2024, with Perk forecasting 500%+ growth by 2033 as hotels adapt with flexible rates and work-life integration.
The guide identifies AI operational use, trust-building, and attendee-led personalization as key drivers reshaping corporate events and hospitality strategy.
GHA DISCOVERY loyalty program reached $3.2B revenue in 2025, driven by 25% membership growth and strong international leisure demand from US and UK travelers.
Study of 34,000 booking requests reveals conversion drivers vary by demand period, requiring hotels to adapt pricing and marketing strategies rather than rely on static averages.
Hotels.com data reveals travelers are booking eclipse destinations 18 months early, with some locations seeing 445% search increases.
Hilton's survey of 14,000+ travelers shows 56% prioritize rest and emotional well-being over destinations, prompting hotels to market experiences rather than amenities.
The invite-only event launches June 15, 2026, featuring The Creator Lab for real-time content production on the HITEC show floor.
The strategy focuses on creating destination guides, planning resources, and FAQ content that continues driving bookings and reducing operational strain over time.
Analysis argues AI assistants threaten Booking.com's high-margin visibility business by moving travel discovery away from its platform.
Google's travel industry head advises brands to optimize for AI interpretation of images and reviews rather than traditional keyword strategies.
Hilton's research of 3,000+ attendees across the US, UK, and India reveals that 84% want to bring their authentic selves to work events, while 67% feel less engaged without proper downtime.
Despite investing in sales technology, 80% of hotel salespeople rely on order-taking rather than proactive selling, requiring process audits and skills training to improve conversion rates.
Choice Hotels partners with Keegan-Michael Key for its third consecutive year to launch a multi-channel campaign across TV, digital, and social platforms through 2026.