The author introduces a Customer Confidence Score metric and outlines ten trust-building practices including promise-keeping, transparency, and ethical behavior.
The awards ceremony at Riu Palace Pacifico recognized 90 top-performing travel agents from USA and Canada, with winners including Inteletravel and Red Label Vacations.
Lodging Interactive's new platform combines AI-optimized content with integrated storytelling to drive direct bookings and improve hotel discoverability.
The author proposes a Trust-led Multichannel Growth approach emphasizing authenticity over traditional traffic metrics, combining social media, OTA management, and AI-powered content scaling.
Google's AI-driven campaign type automates ad delivery across all Google channels but risks cannibalizing existing search campaigns and lacks granular control.
Cvent's survey of 1,650 global planners reveals 70% expect event volume growth in 2026 (down from 90%), with AI adoption hitting 75% and rising costs driving demand for experiential venues.
The wooden fridge magnet key card features destination landmarks to create social media moments and serve as lasting souvenirs.
The article argues that LinkedIn has become essential for sales leaders to build authority, attract opportunities, and establish credibility in modern business environments.
The author argues hotels must respond to inquiries within five minutes to capture 100% lead quality, with response effectiveness declining exponentially after that.
UMusic Hospitality president Jordi Solé explains how Universal Music Group's hotel brand uses curated music experiences to create emotional connections and differentiation.
The author argues that superior customer service and experience creation can outperform search engine optimization by generating word-of-mouth referrals and repeat business.
Knowland by Cendyn's London MICE market report shows Corporate segment leads at 48% share, with Training and Education showing highest growth driven by employee upskilling trends.
This is a really thought-provoking take. I agree that metasearch isn't dead. it's evolving, quietly powering AI-driven interfaces rather than existing as a visible marketplace. The first to benefit will be those who can move fast and think at scale likely OTAs while traditional booking engines risk becoming just another costly layer.
Rather than disappearance, we're witnessing transfiguration: the logic of metasearch is alive, but its form is shifting from a visible comparison table to an invisible, integrated intelligence layer.
Simone's argument resonates strongly with me. If metasearch has dissolved into the invisible infrastructure of distribution, then the next challenge is redefining where real value lies. With conversational AI agents now capable of pre-filtering, recommending, and contextualizing travel options, simply consolidating data from various sources is no longer enough.
GCSTIMES offers free custom theme proposals and design consultations to help hotels create cohesive brand experiences through sustainable amenities.
Analysis challenges the assumption that growing loyalty membership numbers indicate true brand loyalty, arguing guests are loyal to specific innovative brands rather than entire hotel groups.
Barry Diller is one of business’s most candid and visionary strategists. Two decades after his last Phocuswright appearance, the chairman and senior executive of IAC and Expedia Group returns to the stage at a moment of massive transformation for travel and media alike. In this candid conversation, Diller shares his unfiltered take on where travel is headed, how technology is changing the game and the bold moves needed to stay ahead when the playbook is being rewritten in real time.
Travel discovery has moved far beyond OTAs and metasearch. Platforms like YouTube, TikTok and Reddit are shaping how new generations dream, research and even book their trips—compressing the path from inspiration to transaction. With hotel booking pilots rolling out on TikTok and creator-driven content dictating destination demand, the rules of engagement are shifting fast. Join our panelists from three of the biggest players as they unpack how social platforms are rewriting the playbook—and what travel sellers must do to win the next wave of travelers.
The rise of digital nomad visas across Europe is encouraging more people to quit their jobs and take on new careers in other countries, new research commissioned by hospitality brand The Social Hub – which offers hotels with coworking spaces across Europe – has uncovered.
2025 marked a turning point for venue planning.
I had the opportunity to sit down with Dino Jevric, Arlo’s Social Media Manager, to discuss how the brand is taking a different path on Instagram at a time when many hotels still use social mainly to push rates and packages. Arlo is treating the platform less like a sales channel and more like an extension of the guest experience, curating its feed as a living diary of hotel life and neighbourhood energy. The aim is simple but ambitious: make people feel like they are already there, before they have even booked.