Thailand Reaffirms Its Position as a Safe and Welcoming Destination for Global Travellers
Centara Hotels Resorts promotes Thailand as a stable travel destination amid global uncertainty, highlighting safety standards and cultural experiences.
Sales & Marketing
The New Front Line of Hotel Distribution: When Regulation Rewrites the Rules of Visibility
Google's DMA-compliant changes to hotel search results are giving OTAs and intermediaries more visibility while pushing hotel direct booking channels further down in search rankings.
By Brad Brewer, Chief AI Officer, Agentic Hospitality
Why events like Harry Styles' tour demand a smarter direct channel strategy for your hotel
Using Taylor Swift and Harry Styles concert data, the article shows how hotels can capture event-driven travelers through targeted direct booking campaigns and personalized website experiences.
By Paige Lopez, Content marketer, Lighthouse
How AI is reshaping the direct channel opportunity for hotel marketers
AI-powered personalization tools now enable hotel marketers to create targeted website campaigns in seconds rather than days, addressing the execution gap that prevented teams from capitalizing on direct booking opportunities.
By Paige Lopez, Content marketer, Lighthouse
Running 5 Hospitality Brands with a Team of 3
The operator uses automation tools like n8n, Make, and AI to handle workflows, content production, and reporting while maintaining human oversight for strategy.
By Lucas Stamm, Director of Marketing & Digital, Nara Hospitality Group
Lodging Interactive Unveils New Brand Identity: “Smarter Marketing. Better Results.”
The agency rebranded with a new marketing ecosystem emphasizing human-led strategy and synchronized digital services including AI optimization.
Dreamplace reached +10% direct bookings with metasearch campaigns on Cendyn DMP
Dreamplace Hotels achieved 10% growth in direct bookings and 28x ROAS using Cendyn's platform for unified metasearch campaign management.
From concept to culture: How passion shapes hotel design & guest loyalty
Diego Calvo shares how Concept Hotel Group achieves 43% direct bookings by prioritizing cultural storytelling and brand identity over traditional marketing tactics.
Dylan Cole, Managing Director EMEA, Revinate, Inc.
Grow Your Hotel Brand: Essential Facebook and Instagram Strategies
The guide covers profile setup, content optimization, hashtag strategies, and follower growth tactics for both Facebook and Instagram marketing.
By Kylie Chen, Director of Paid Strategy, Cogwheel Marketing & Analytics
Bahia Principe Introduces new audience-centric sub-brands and refreshed visual identity
The refresh creates two sub-brands (Escape for adults-only, Explore for families) and adds 20+ resorts to World of Hyatt loyalty program.
Bahia Principe and Hyatt
Staypineapple Launches Brand New Tagline “Where Stays Become Stories”
The boutique hotel brand introduces a guest-driven Instagram campaign offering free stays in exchange for sharing memorable experiences.
North America Leads Global Sports Sponsorship Spend by Hotels in 2025
GlobalData research shows North American hotels spent $303.11 million on sports sponsorships in 2025, with Airbnb leading individual brand spend.
OOH Connect and HCN Announce Strategic Partnership to Expand Programmatic and Direct Demand for Hotel Room Tablet Screens
The partnership will make HCN's in-room tablet inventory available through programmatic platforms and direct sales to reach travelers in hotel rooms.
RBC and HTS (Hopper Technology Solutions) Come Together to Elevate the Travel Booking Experience for Canadians
RBC partners with Hopper Technology Solutions to upgrade Canada's largest loyalty program with enhanced booking features and price insights.
HOSPA Professional Development launches new Revenue Management for Meeting Space programme
HOSPA's new 5-week course teaches hotels to optimize meeting room profitability as MICE sector grows from £9bn to £18bn by 2029.
Leveraging Your Destination for Hotel Marketing
Your hotel’s performance and success are invariably tied to the context of its destination. By tapping into local organizations, cultural events, and neighborhood experiences, you can inspire and amplify your marketing strategy and create offerings that resonate with travelers. Listed below are some ways to leverage your destination resources effectively and in ways that still differentiate you from your competitors.
IHG Hotels Resorts Focuses on Three Leading Commercial Engines to Build a New Business Travel Ecosystem
IHG launches three commercial engines in Greater China to capture business travel recovery, combining network expansion with digital tools and loyalty benefits.
Hotels risk losing visibility as search behaviour rapidly evolves with the rise of AI & social search
Study finds 47,300 monthly TikTok searches and 28,100 Perplexity searches for "hotels in London" alongside 74,000 Google searches, prompting new optimization strategies.
Revenue Architecture: How Elite Sales Leaders Engineer Predictable Growth in 2026
The article outlines a systematic approach to building predictable revenue through four pillars: signal intelligence, pipeline physics, conversion velocity, and cross-functional alignment.
By Muhammad Tanveer, Author , The Sales Leadership Brief
By Max Starkov
Expert Views (17)
Erik Muñoz, Business Development Director EMEA, TrustYou
The idea that “search is dead” is mostly an exaggeration. What is really happening is a change in how people find information online, not the disappearance of search itself. For hoteliers, this difference is important because people are still searching for hotels, but the way they search and where the traffic goes is starting to change.
Markus Mueller, Managing Director, GauVendi
Traditional search isn't dying — it's disaggregating. The front-end experience is shifting dramatically, but the underlying data infrastructure remains largely the same. When ChatGPT or Perplexity answers a hotel query, it's still drawing from indexed web content, reviews, and structured data that lives in the same ecosystem traditional SEO has always served.